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UK action sports brand Animal launches new website



Industry Updates

Animal debuts re-designed website

Surfersvillage Global Surf News, 25 April, 2014 - Animal, the UK’s leading action sports lifestyle brand has announced the launch of their new website. The brand site has been re-designed and is now fully responsive, operating across iPads and mobile phones as well as computers.

New features include social media plug-ins to facilitate sharing on Facebook, Twitter, YouTube and Instagram, as well as a new blog just for girls and the Animal team rider pages now have a new gallery function showcasing the team in action.  

A comprehensive store locator allows consumers to easily locate the nearest stockist and can be used across all digital platforms.

Visitors to the site can use the fluid navigation system to explore the brand’s latest news, athlete results, new video content, blog and direct access to the online shopping portal.

Animal’s Head of Brand and Marketing, Joel Pickering, comments, “When we undertook this project it was important for us to maintain all aspects of the design in-house to ensure we had a clean, fresh looking site that truly reflected out brand values and maximised our brand assets. We now have a great looking site that we can easily update and that is fully responsive across all devices."

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