VF Int'l announce the appointment of Peter Kats as Vice President of Sales, for Vans EMEA
Surfersvillage Global Surf News, 29 August, 2013 : - - With over 20 years of experience within multinational companies and a solid background in the sporting goods and associated lifestyle industries, Peter Kats brings with him a wealth of experience. Having honed his market knowledge whilst working for global sports brands such as Reebok and Asics, more recently he has spent five years in the role of Licensing Sales Director at Converse EMEA.
During this time, Peter has gathered excellent commercial expertise at an international level, with a strong focus on EMEA region. In his new role, Peter will be responsible for building and executing the Vans EMEA sales plans and strategy, ensuring successful planning and application for Vans‘ long term growth and profitability, through increasing market share and brand visibility across all channels.
He will be a key player in driving collaboration between the various divisions of Vans EMEA, encompassing Sales, Retail, Marketing and Product, whilst also incorporating feedback to continuously improve Vans EMEA sales vision and strategy, and overall GTM integration.
"VANS is an amazing brand with a long history and a strong connection to the worlds of Music, Art, Fashion and (Action) sports. I am proud and excited to be part of this now and drive continued growth of VANS in the EMEA region"
We're sure that with his extensive sales experience and with his knowledge of our industry, Peter will successfully lead the sales teams towards the achievement of our goals at a EMEA level.
Source: Boardsports Source
Author: The Editors
Tags: Industry, EMEA, Vans, Sales