Billabong: 'Lifes Better in Boardshorts'
New Video released for 'Lifes Better in Boardshorts' campaign
Surfersvillage Global Surf News, 21 April, 2012 : - - Lifes Better in Boardshorts, a Billabong initiative designed to capture the moments that enrich our individual summer experiences, has officially gone into launch mode. The interactive project calls on people to use the Instagram app to take a photo of whatever it is that makes their life better and then upload the image to a communal gallery at billabong.com/lifesbetter.
The payoff for sharing the photo is twofold. Each entry is eligible for prize packs that include everything from clothes to a surf trip but more importantly Billabong will make a $1 donation for each photo received to make life better for some less fortunate members of our global community.
The aim is to get 50,000 photos on display to reach Billabongs donation cap of $50,000 all of which will be sent to SurfAid International to assist in their humanitarian and disaster relief efforts in one of the surf worlds favorite playgrounds, Indonesias Mentawai Islands. The Lifes Better campaign is already well under way, with more than 1000 photos so far uploaded to the website for viewing (and over $1000 raised for SurfAid).
Beach lifestyle lovers of all ages can visit billabong.com/lifesbetter to see what all the buzz is about and start sharing their own stories. To gain access to the Lifes Better in Boardshorts free movie download click on billabong.com/lifesbetter/video
more info: www.billabong.com/lifesbetter
Source: Billabong Europe
Tags: SurfAid, Billabong, Boardshorts