A note to all upcoming brands: careful with your logos
Surfersvillage Global Surf News, 28 January, 2015 - Volleyball uniform maker Rox Volleyball Inc. was found to have intentionally infringed upon the Roxy trademark. The California federal jury weighed testamony and evidence before deciding that the company was in the wrong.
The jury found that Rox had caused ‘dilution’ of the Roxy brand and awarded over $200,000 in damages. The court deemed that the copy-cat company had 'willfully' caused dilution of the Roxy trademark.
Not so long ago, back in 2013 Quiksilver lost a court case involving an infringement charge with the VSTR brand endorsed by then team rider Kelly Slater. In that case the jury awarded $3.6 million against Quik to World Marketing, Inc. a company that had used Visitor brand name for over 20 years.