Eco surf brand expands from California into Europe
Surfersvillage Global Surf News, 6 October, 2014 - Wave Tribe’s goal is to reduce the ecological footprint of surfers. Founder Derek Dodds: “7 years ago I was on a surf trip in Mexico with some friends and it suddenly stood out to me how much plastic we had with us. All the boardbags and other accessories were made of plastic. The stuff us surfers want to keep out of the oceans!”
Derek founded the surfers reply to the plastic soup: Wave Tribe. In 7 years it grew to become one of the recognised brands in the Californian surf scene.
Wave Tribe is a brand for surfers by surfers and makes ecologically friendly surf accessories. Boardbags are made from Hemp, Leashes and Boardsocks from recycled plastic and deckpads are made out of Cork. The quality of the gear fits a premium brand. These types of eco accessories are currently non-existent in the EU surf market, Wave Tribe is going to change that. Our motto is: ‘Better Quality, More Eco, Same Price’.
Aside from being ecological, Wave Tribe is a true 21st century brand. With a very strong online presence our customers call it ‘My Local online’. Contact is always very personal, like sitting down with a cuppa at your (physical) local and discussing last week’s awesome sets. Wave Tribe forms a community of surfers who want to be eco responsible when performing their sport and supports its members with advice and tips on how to improve eco surf behaviour.
Wave Tribe is already present in several UK shops through our UK distributor.