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Weet-Bix new major sponsor for Australian grom program

4X World Champ Mark Richards giving surf lessons © Surfing Australia



Industry Updates

40,000 children have learned to surf via the SurfGroms program

Surfersvillage Global Surf News, 8 October, 2015 - Coolangatta - The catchphrase, ‘We hope you’ve had your Weet-Bix,’ will be ringing in the ears of frothing groms across Australian beaches as Surfing Australia proudly announced SurfGroms is back and better than ever for a fifth year, with a brand new major sponsor in Sanitarium Weet-Bix on board for the next three years.

Since SurfGroms was launched in October 2011, more than 40,000 Australian children have experienced the thrill of surfing for the first time, and registrations for the latest programs are now open, just in time for summer.

Weet-Bix SurfGroms offers youngsters aged 5-12 years old an opportunity to learn to surf while developing strong ocean awareness and beach safety skills at a very influential period in their lives, that they will enjoy and embrace for a lifetime.

Weet-Bix SurfGroms programs are available through the Surfing Australia Surf Schools Network with more than 80 delivery centres around the country. Parents can register their children through the website – – which will provide contact details for their closest delivery centre.

“Weet-Bix is proud to partner with the Surfing Australia SurfGroms program – at Sanitarium we are passionate about inspiring Aussies to lead a healthy and active life and this program is an exciting way for kids to enjoy fun, friendship and physical activity,” said Alex Garas, Senior Brand Manager – Weet-Bix.

To extend the reach of the program, Weet-Bix SurfGroms will also be offering youngsters the opportunity to learn how to Stand-up Paddleboard (SUP). Surfing Australia has developed this program as part of the Weet-Bix SurfGroms experience to teach kids the skills they need to SUP safely and confidently throughout their lifetime.

What’s more, the Australian Sports Commission launched a major new sporting initiative called Sporting Schools - a federal government initiative to get more primary school kids active in sport around the country – which will include the delivery of Weet-Bix SurfGroms before; during; or after school. 

Surfing Australia CEO Andrew Stark commented on the new partnership, “We are absolutely ecstatic to be partnering with Weet-Bix on our national SurfGroms program. They are such an iconic Australian brand and an absolute perfect fit partner who share a common purpose to create healthier and happier Australian’s. Weet-Bix will help elevate the program status to new heights nationally and we very much look forward to working with Weet-Bix and the Sanitarium group over the next 3 years.”

Weet-Bix SurfGroms is also backed by major support sponsors Quiksilver and Roxy, along with new support partner Banana Boat, who will be making sure Weet-Bix SurfGroms participants are properly covered.

 Every child signing up will receive a great Quiksilver or Roxy backpack bursting with surfing merchandise including a rash-vest, sun-hat, Weet-Bix plastic bowl, Toyota wax comb, Nikon camera offer and Banana Boat Kids SPF 50+ 240mL finger spray and magnet.

Clare Lumley, Roxy Marketing Manager spoke of the importance of the program for Aussie groms and Quiksilver and Roxy’s stoke on being a sponsor.

"Quiksilver and ROXY are thrilled to be on board again this year as a sponsor of the Weet-Bix SurfGroms program. It’s vital to our brands that we ensure kids’ are given the opportunity to learn to surf and engage in water safety programs in a meaningful, safe, secure and fun way , through the Weet-Bix SurfGroms program. The program paves the way for Australian surfers of the future, and ensures the ongoing success of the wider industry and sport both in and out of the water."

Each child registered for Weet-Bix SurfGroms will have the chance to be one of eight lucky VIP guests to the Quiksilver Pro Gold Coast in March 2016 as part of the Nikon CoolPix competition, which launches in January.

Weet-Bix SurfGroms is proudly supported by Weet-Bix, Quiksilver, Roxy, Banana Boat, Surfing Australia, the Australian Sports Commission, Toyota, Nikon and Wahu. 

Blainey Woodham

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