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Where is Quik in regards to the new world tour?

Dane & Kelly at the Quiksilver Pro France © ASP

 

 

Industry Updates

Phil Jarratt explores Quiksilver & the new ZoSea/ASP World Tour

Surfersvillage Global Surf News, 22 November, 2013 - Quiksilver CEO Andy Mooney fired a pretty good shot across the bows of the ZoSea ASP World Tour last week, but only time will tell whether it was a warning shot or a declaration of war.

Speaking at Shop-Eat-Surf.com’s “executive roundtable” in California, Mooney responded to a question from Shaun Tomson in the audience about Quiksilver’s ongoing commitment to the pro tour with the news that this was a subject in the “debating crucible”.

He went on to say: “If you are going to contribute to the ASP, you have to figure out what you are getting for it…If you are not getting access to the content, not getting exposure for your brand and athletes, it’s not clear to me why we should be involved.”

Mooney claimed that the ASP had adopted the business model of the American NFL, except that, “Unlike the NFL, they don’t pay any of the athletes – that’s a big distinction in my mind. We (the brands) are all paying the athletes.” He concluded that, “Asking the industry to contribute without sharing any of the benefits back to the brands that contributed - I don’t understand the logic of that.”

Author: 
Phil Jarratt
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