SurferLiving registers for the new dot surf web address
Surfersvillage Global Surf News, 1 October, 2014 - Surf travel site SurferLiving was amongst the first to register for new .surf web addresses when they went on General Availability to the public last week. The launch of the world’s first .surf top level domain by registry operator Minds + Machines is part of a major overhaul of the Internet’s top level domain system by ICANN, the Internet’s governing body.
Under ICANN’s New gTLD Program, up to 1000 new domains from .miami to .fashion are being introduced onto the Internet over the next 18 months providing choice, relevance, name availability and affordability to individuals, communities and businesses in a way that .com is no longer able.
David McIntosh, Founder and CEO of SurferLiving, said:
“For anyone associated to the surfing industry a .surf identity makes total sense. It will help those in the industry to market themselves to the wider surfing community and share experiences, information and advice more readily. We are delighted to be at the forefront of this new initiative.”
SurferLiving is the world’s largest surf travel website providing travel options to every coastal country in the world. Analysts predict that the surf industry will generate more than $13 billion in revenue by 2017. Already businesses are creating new and innovative experiences to meet this consumer interest online. SurferLiving will be launching Shops.surf to meet the digital consumer.
“What we are experiencing is the largest transformation of the Internet in its history. And with new gTLDs being supported by the likes of Amazon, Google, and L’Oreal, there will soon come a tipping point when we all will be adopting domain endings that help identify us with a particular interest, location or activity,” said Antony Van Couvering, CEO at Minds + Machines, the registry operator for .surf.
He continued, “Our aspiration is that .surf will become the natural domain around which everyone who is passionate about surfing will congregate, communicate and share.”