Hydro Flask will be integrated into every CT event in North America
Surfersvillage Global Surf News, 28 April, 2017 - The World Surf League announced today a multi-year partnership with Hydro Flask, makers of insulated stainless steel flasks, as the official water bottle and drinkware sponsor of the WSL Championship Tour and Big Wave Awards in North America.
“With roots in Hawaii and surf, it’s a great fit for our brand,” said Scott Allan, General Manager at Hydro Flask. “We’re excited to partner with the WSL and combine our efforts to save the world from lukewarm.”
As part of the partnership, Hydro Flask will kick off their activations with the WSL at the 17th annual Big Wave Awards gala on Saturday, April 29, 2017. Held in Huntington Beach, California, the awards will celebrate the greatest rides of the past year and honor the icons of the big wave community. The event will be webcast live on WorldSurfLeague.com, the WSL app and Facebook.com/WSL.
“We are excited to team up with Hydro Flask and share their incredible products with athletes and fans everywhere,” said Beth Greve, WSL Chief Commercial Officer. “Hydro Flask is synonymous with enjoyment and celebration of the outdoors, a healthy lifestyle and high-performance which makes this partnership such a terrific fit. We look forward to working together to celebrate Hydro Flask’s innovative products along with the world’s best surfers on the world’s best waves.”
Hydro Flask will be integrated into every CT event in North America, in addition to the prestigious Hawaiian Pro and Vans World Cup of Surfing. Continuing through December 2019, the partnership sees the WSL and Hydro Flask working together on consumer experiences and licensed products. Hydro Flask is the number one over-all American water bottle brand in Sporting Goods and Outdoor, according to Sports One Source SSI reporting.