HawaiiSurf shop embraces tech side of action sports
Surfersvillage Global Surf News, 15 October, 2014 - HawaiiSurf officially launched a corner dedicated to brands: Skullcandy, GoPro, Soulra and Xsories. The section of the Paris surf shop has been dubbed the "XTreme Corner" and offers customers all mater of tech gear fronted by the XTreme brand.
“HawaiiSurf remains a historical shop, as it was one of the first in the hexagon! A few years later, XTREME has become the first retailer of content and products dedicated to enthusiasts and fans of extreme sports… We are very proud of this new corner, as we share the same adventure with HawaiiSurf, which makes this alliance both coherent and authentic.” explains Christel Dupiellet, marketing director of the XTREME group.
FOUR KEY BRANDS
Baptised the “XTREME Corner”, the central column, transformed into a retail space,brings together four big brands distributed by XTREME, that have become key brands in the world of action sports:
GoPro Be a HERO
The leader in terms of cameras and accessories for sensational sports.
The audio lifestyle brand that offers a large choice of products for all sports.
The innovative collection of Smartphone multi-tasking chargers (sono, radio, lamp, etc), conceived for outdoor enthusiasts looking for green solutions.
The brand of high-tech products and accessories to capture and share your passions.