Industry News

ELEMENT ENTERS THE SHOE MARKET

Surfersvillage Global Surf News, 27 May, 2005 : - - Irvine, CA – May 26, 2005 – Element Skateboards today announced the expansion of its
brand into the footwear category. A full line of Element shoes will be launched at the Actions Sports Retailer show in California in September. There will be a simultaneous release in Australia and New Zealand.

“Shoes have always been on our agenda,” said Element Founder and President Johnny Schillereff. “ We feel that the time is now right for Element to enter this category. The line has been in development for some time and we are looking forward to bringing it to the market. Shoes are a natural extension to the Element brand and we will focus on delivering a fresh approach in design, functionality and performance.”

The line will reflect Element’s core beliefs in product development for skateboarders and follow in the footsteps of its success in hardgoods and apparel.

About Element Skateboards
Element Skateboards, based in Irvine, California, is the world’s leading skateboard company. In 1992 the Element seed was planted with a simple goal - to be the best it could be, in the most honest and ethical way possible. Today, Element continues to lead the way by creating the art, message and product on a constant path to bring progress to skateboarding. The four elements – wind, water, fire, earth – have inspired the vision for Element’s culture and innovative products, which include skateboards, skateboard accessories and clothing for the “open and active minded” culture found in retail stores worldwide. Element is a positive, enduring lifestyle brand with skateboarding as its roots, who team riders, past, present and future are among the most talented and seasoned skateboarders. For more information, please visit www.elementskateboards.com.

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For Enquires Contact:
PAUL BOW NEIL KELLEY
Element Brand Manager Element National Sales Manager
P: (07) 5589 9678 P: (07) 5589 9678
F: (07) 5589 9800 F: (07) 5589 9800
E-mail: info@elementskateboards.com.au
Website: www.elementskateboards.com

Industry - Surfersvillage