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Surfing's toxic secret hits Forbes Magazine

Michael Stewart : photo Chris Leschinsky/Getty




 

Surfing's Toxic Secret

This story appears in the May 7, 2012 issue of Forbes Magazine

Surfersvillage Global Surf News, 20 April, 2012 : - - While we sit astride our Hummers a guy paddles up on the surfboard equivalent of a Tesla Roadster. Michael Stewart’s cantaloupe-colored “fish” boasts a 100% recycled polystyrene foam core coated in a bio-based resin and fins molded from recycled carpet. A logo declares Stewart’s ride has been verified as an Ecoboard by his nonprofit startup, Sustainable Surf.

The San Francisco social entrepreneurs aim to create an industry certification standard for environmentally friendly surfboards to give surfers, from pros to weekend wave warriors, a scientifically sound green choice. Surfboards are just a $150 million business in the U.S., but for Stewart and his San Clemente-based cofounder, Kevin Whilden, the iconic symbol of the sport is a Trojan horse to make the $7 billion surf industry and the lifestyles of millions of surfers more sustainable.

Read the full article at Forbes

www.forbes.com


Source: Forbes

Author: Todd Woody

Tags: Sustainable Surf, Michael Stewart,

Industry: Surfersvillage

 





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