Indonesian brand expands women's team roster
Surfer Girl Announces Their 2012 Team Riders
Surfersvillage Global Surf News, 1 May, 2012 : - - Surfer Girl, the all-girls lifestyle brand born and raised in Bali, is proud to introduce the Surfer Girl Team Riders for 2012, a fun loving and dedicated group of six young girls who have been hand picked to represent the Surfer Girl brand in Indonesia and beyond.
Ranging from 9 to 14 years of age, these girls represent the key values of the Surfer Girl heritage with a passion for surfing and a healthy outdoor living as well as a caring and sharing attitude towards others and the environment. Their mission is to share their passion for surfing and the surfing lifestyle with girls of all ages, motivating them to get out and surf, learn new skills, and experience new adventures.
According to Rusma Made, Surfer Girl’s General Manager, “At Surfer Girl we encourage girls to believe in themselves and to be the best that they can be. We are committed to supporting the surfing community here in Bali and in Indonesia by developing this next generation of talented young girl surfers. Our aim is to get girls out there surfing and having fun, but also learning new things. We are committed to make a positive difference through everything we do.”
The girls will be joining in local surfing competitions such as the Magic Wave Grommet Series, the Indonesian Pro Amateur Surfing Championships, and eventually the Coca-Cola Indonesian Surfing Championships, as well as taking weekend surf trips to various surf spots around Bali, Lombok, and Java.
Pua © Surfer Girl
10-year-old Joniati “Cinta” Hansel is the newest member of the Surfer Girl team and is very excited, saying, “I’m so happy to be a Surfer Girl team rider! It’s nice to be surfing together with my friend Taina (Izquiredo) on the same team, and to be able to join in competitions together.” Cinta, the daughter of surfboard shaper Bruce Hansel, has set some big goals for herself; the first is to surf at Padang-Padang (Bali’s most legendary and dangerous wave), and second is to become world champion!
The oldest girl on the team is 14 year old Salini Rengganis, who lives in the seaside town of Pacitan in East Java, a predominately Muslim community where it is rarity to find girls or women surfing or active in any water related sports. Salini has already competed in numerous surfing events dating back to 2006, when she joined her first local “Hidden Point” surf competition. Her favorite motto is “Seek the fellowship of at least one new person each day, regardless of that persons social status.”
The rest of the team is made up of Panini “Pua” Johnson (13) and her sister Kailani who live in Nusa Dua, (10), Dhea Dhani (11) from Kuta, and Taina Izquiredo (10) who lives just above Padang-Padang on the Bukit Peninsula of Bali.
“We’re so happy to have found such a great group of girls to represent the Surfer Girl brand, “said Dewi Prasodjo, Head of Marketing Communications at Surfer Girl. “We invite you to follow along with our team’s adventures via our website at surfer-girl.com and on Facebook . It will be lots of fun, we promise!”
Source: Surfer Girl
Author: Tim Hain / Dewi Prasodjo
Tags: Surfer Girl, Bali, Indonesia, Industry