Nike US Open of Surfing eyes wild time, names bands
Nike US Open of Surfing
Presented by Hurley & Converse
ASP Prime Men's event
ASP Women's World Tour event
ASP 4-Star Pro Junior Men's event
Huntington Beach California
28 July - 5 August 2012
2012 Nike US Open of Surfing Readies the Beach for Three Nights of Music
Surfersvillage Global Surf News, 27 June, 2012 : - - Huntington Beach -- The 2012 Nike US Open of Surfing will spill over from the ocean to the sand when bands like TV on the Radio, Grouplove and Best Coast take over the Music Stage with three nights of music in front of hundreds of thousands of fans with each night being presented by a different brand: Nike, Hurley, and Converse respectively. The music stage has become one of the most anticipated programs during the Open and has grown to be the largest free concert series of the summer.
"Every year the crowd looks forward to our music series," said James Leitz, Senior Vice President of IMG. "And every year Nike, Hurley and Converse bring the best bands to the beach during the US Open of Surfing. Music, sport, beach. What more can fans ask for?"
This year's musical line-up melds the laid back surf-vibe of rockers Best Coast with the post-punk electronic rock sound of TV on the Radio and the alternative stylings of Grouplove. The series will also include sets by emerging artists White Arrows and Hindu Pirates.
"For years my brother and I have been going to the US Open to watch the competition, so to perform and hang with the best surfers in the world is such an honor for me," said Grouplove's Andrew Wessen.
Known as the world's largest youth culture and action sports festival, the Nike US Open of Surfing will feature daily concerts Wednesday through Friday, August 1-3, at the conclusion of the surfing competition. All concerts are free and open to the public.
Wednesday, August 1 4:30-6:30pm Converse Presents Best Coast preceded by Walk the Moon
Thursday, August 2 4:30-6:30pm Hurley Presents Grouplove preceded by White Arrows and Hindu Pirates
Friday, August 3 4:30-6:30pm Nike Presents TV on the Radio preceded by Toro Y Moi
US Open of Surfing Background The 2012 Nike US Open of Surfing will run from July 28 to August 5. All events are free and open to the public and can be viewed live daily at usopenofsurfing.com . With more than 3.6MM+ webcast viewers last year, the webcast broke viewership records and expects to deliver content to even more viewers worldwide this year. The event is owned and produced by IMG, the global leader in sports and entertainment.
Fans will see all of their favorites battle it out again this year in surf and skate's biggest stadium spaces on both water and sand. This year's surf stadium and skate arena will take the competition to another level! Anchored by the world's largest professional surfing competition, the US Open is a pivotal point on the ASP World Tour for both the men and women. For the men, a win at the US Open -- a North America ASP Men's Prime event -- will earn them valuable points toward a coveted Top 32 world ranking. And for the women, the US Open of Surfing(R) marks the final stop on the 2012 ASP World Title Tour. With everything on the line and a close race for the World Title, the US Open will potentially crown a women's World Champion in Surf City this summer.
From the water to the sand, the action doesn't stop. Converse Coastal Carnage, a pro/am skateboarding competition, will once again host the most talented and diverse crew of riders from across the globe as they compete in a state-of-the-art skate bowl with ground breaking tricks for a piece of the $90,000 prize purse. And for the first time, Nike Skateboarding is hosting the Damn Am HB presented by Nike Skateboarding, which will be featuring the world's top amateurs showcasing their skills on the ultimate street course inspired by the best street spots from around the world. In addition one of the week's most popular events, the US Open Music Stage, will host a soon-to-be-announced lineup of bands that will surely rival last year's MGMT performance in front of hundreds of thousands of screaming fans.
Coupled with one-of-a-kind retail and brand experiences, public skate courses, movie premieres, 100 interactive exhibits, autograph signings, DJs and giveaways, it will be a summer to remember at the Nike US Open of Surfing. Be ready to dive into the madness starting July 28. The Nike US Open of Surfing is proudly sponsored by Casio G-Shock, Red Bull, Pacifico, Paul Mitchell Salon Haircare, TransWorld Media, Verizon Wireless, Casio G'zOne and 7-Eleven.
The Nike US Open of Surfing airs on NBC Saturday, September 15, 2012 at 1:30 p.m. ET as part of the "Red Bull Signature Series." Nike partnered with the Red Bull Signature Series on events including Supernatural, Lowers Pro and the US Open of Surfing, to support some of the most progressive and innovative surfing, snowboarding, and skiing action sports events.
Author: Kristen Foster / Erica Gerard
Tags: US Open of Surfing, Nike, Huntington Beach, ASP Women's World Tour, ASP Prime Event