Agenda Trade Show welcomes lifestyle market
Agenda Trade Show expands demographic reach
Surfersvillage Global Surf News, 12 July, 2012 : - - The Agenda Trade Show, which will hit Long Beach, Calif. August 1 and 2, will merge the international and domestic market, while providing a new home for surf-driven and contemporary fashion brands. Many brands new to Agenda will be making their debut, including Pidgin Orange, Trills, Ours, Sitka, Zanerobe, Happy Socks, Focused Space, Nixon, Cheap Monday, Penny Stock, and Industry of All Nations.
Agenda demonstrates to be a mainstay in lifestyle, action sports and street wear over the last decade. The show has grown organically, while providing all brands, both big and small, with a place to showcase their lines, something very important to Agenda co-founder Aaron Levant.
"I am really excited for the brand mix this year in Long Beach. I think the show encompasses every demographic and brings something for all the buyers visiting our show," Levant said.
Other brands Levant is excited to host are Brothers Marshall, Comune – which is returning to Agenda after debuting there several years back – Lightning Bolt, Poler Camping Stuff, Deus Ex Machina, VSTR, Vans Vault, and AMBSN. Agenda has also added some of the largest staple brands in the industry including Oakley, Billabong, Dakine, GoPro, Quiksilver, Roxy and Levi's.
“With more than 500 brands exhibiting and 12,000-plus attendees, this is going to be the largest Agenda Show to-date,” said Cody DeBacker, Agenda's new Director of Sales and Partnerships.
Source: Shout Public Relations
Author: Erika Klein/Amanda Pennington
Tags: Trade Shows, Industry, Agenda, Long Beach