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Analog expand brand awareness in United Kingdom


Industry Updates

Analog bring in Coffin on Cake PR to Develop Brand Awareness in the UK

Surfersvillage Global Surf News, 9 August, 2012 : - - Action sports lifestyle brand Analog Clothing has brought in Coffin on Cake PR to handle all communications for the brand and it’s product’s throughout the UK with immediate effect. Coffin on Cake will begin work developing awareness of Analog’s Fall’12 and Winter’12 collections and individual range stories including their signature Wheel WashTM process and their Permanent Light Archive (PLA) Collection - this season in collaboration with famed photographer Michael Halsband, as well as their Winter’12 outerwear collections and the Analog Technical Fashion (ATF) collection within all relevant fashion and lifestyle media across print, online and social media channels and amongst suitable opinion leaders.

Analog European Sales Manager Thomas Bonora said; “Coffin on Cake came highly recommended to us, their energy and understanding of the brand makes them the perfect fit for Analog and we’re looking forward to seeing their strategy roll-out over the coming months.”

Coffin on Cake Director Dean Bennett said; “Analog has carved itself a very unique position in the actionsports market and seamlessly crosses over from innovative action sports lifestyle brand to technical menswear fashion label, with a team of world renowned athletes and an innovative approach to product design.  We’re incredibly excited to be supporting Analog develop their European business and be a part of this story.”

Analog has grown to become one of the most innovative and stylish lifestyle labels in the actionsports business, with a roster of team riders and brand ambassadors that match Analog’s mantra - “Design Unlikely Futures.”  Analog are planning the global premiere of their new film, CHROMATIC scheduled for release in September, which reflects the brands color spectrum by highlighting two of their top athletes, Nathan Fletcher and Chippa Wilson.

The Analog account will be managed by Menswear Account Manager Heather Turnbull and directed by Dean Bennett.

Source: Analog

Author: Stephanie Protet

Tags: Analog, Video, Film, Chromatic, Nathan Fletcher, Chippa Wilson

Film: Surfersvillage

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