Bud Light Lime & Hurley to air expression session
Bud Light Lime Surf Series Updates
Hurley Pro will feature the Bud Light Lime Expression Session Showcase
Surfersvillage Global Surf News, 16 August, 2012 : - - Bud Light Lime and Hurley have agreed a partnership for the Hurley Pro, an ASP World Championship Tour event, September 16 – 22 at San Onofre State Beach – Lower Trestles, CA. As part of the official beer sponsorship, the Hurley Pro will feature the Bud Light Lime Expression Session Showcase (BLL Showcase) – which will pit a team of World Tour surfers against a team of athletes selected from the Bud Light Lime Surf Series (BLLSS).
Owned and operated by IMG, The Bud Light Lime Surf Series are invitational contests that feature 32 men and eight women with two stand alone events in 2012. “Many of the guys who participate in the BLLSS have been on the World Tour and there are several who went the free surf route. It should be really interesting to see their mixture of talents and experience against the World Tour competitors on a high performance wave like Lowers and in front of hundreds of thousands of viewers on the webcast,” said Chris Conrad, IMG VP and BLLSS Event Director.
Eight surfers invited from the BLLSS and four World Tour athletes will participate in the BLL Showcase. Dylan Goodale, Nathaniel Curran and Torrey Meister – awarded slots in the Showcase for their recent finishes at the BLLSS Oceanside event - will be joined by the top three surfers from the BLLSS Labor Day Cup in Nags Head, North Carolina. Additionally, two wild cards will be awarded to one athlete from the Oceanside event and one from the Labor Day Cup contest.
The BLL Showcase will consist of three heats and culminate with a BLLSS Team v. World Tour Team heat. The BLL Showcase final heat will occupy the time between the Hurley Pro Semifinals and Finals:
- BLL Showcase Heat One: Four Surfers from the BLLSS vie for a spot on the BLLSS team
- BLL Showcase Heat Two: Four Surfers from the BLLSS vie for a spot on the BLLSS team
* The top four athletes with the highest 2-wave combined scores advance and form the BLLSS team
- BLL Showcase Finals: BLLSS team against World Tour team.
“The Bud Tour was instrumental in so many surfing careers in the 90’s and Trestles was the biggest stage. It’s great to have such an iconic brand as a part of the event and the sport, should be a fun show,” said Pat O’Connell, Hurley VP of Sports Marketing.
About Bud Light Lime Surf Series
Launched in 2011 and inspired by the Bud Tour of the 1990s, the Bud Light Lime Surf Series is owned and managed by IMG. With an unorthodox format – developed by Contest Director Benji Weatherley - the BLLSS takes a unique approach to the “professional” surf contest with an equal focus on competition, athlete/spectator experience and providing a relaxed atmosphere.
Author: Monica Rodrigues
Tags: Bud Light Lime Surf Series, Hurley Pro Trestles,