Nike tagged to clothe Int'l Olympic Committee
Nike to Serve as the IOC's Official Apparel Supplier
Surfersvillage Global Surf News, 17 September, 2012 : - - Nike will become the official clothing supplier of the International Olympic Committee (IOC), according to numerous reports. Mizuno had been the provider since 1995. Under terms of the new agreement, Nike will supply apparel to IOC members and staff through 2016. These include both the 2014 Winter Olympic and Paralympic Games in Sochi and the 2016 Summer Games in Rio de Janeiro.
According to Aroundtherings.com, 'Sources familiar with the sponsorship say that only product is involved, not cash.' The move comes as Mizuno was recently announced as the fifth sponsor of Tokyo's bid for the 2020 Olympic and Paralympic Games. The Japanese capital is one of three candidate cities bidding for the 2020 Games.
The move is likely to be interpreted as a further sign of improving relations between the United States and the IOC after the tensions of recent years, culminating with Chicago's first-round exit in the 2016 Games race, won by Rio. Nike is already both a sponsor and an official outfitter of the United States Olympic Committee (USOC). Nike also provided competition and ceremony uniforms for the four London 2012 competitors from Netherlands Antilles and South Sudan who competed as independent Olympic athletes.
Tags: Nike, Olympics, IOC, 2016 Olympic Summer Games, Rido de Janeiro