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Jodhi Meares introducing new Lifestyle label
Industry Updates
Jodhi Meares introducing new Lifestyle label
Surfersvillage Global Surf News, 23 September, 2012 : - - Jodhi Meares, swimwear designer and former Mrs James Packer, has cut all ties with the Tigerlily clothes company she founded and has set up a new label. The new business, which Meares describes as ''lifestyle'', is scheduled to be in stores by mid next year to coincide with the spring-summer collections.
Meares founded the Tigerlily label, specialising in swimwear, in 2002. It was bought by Billabong International five years later. She retained a creative role in the business but walked away from her involvement a couple of months ago.
Mears has not disclosed the name of her new label, it is still in the creative process. The 41-year-old former model, divides her time between Bronte, Hawaii and New York. Full article here
Source: SMH
Author: The Editors
Tags: Jodhi Meares, Tigerlily, Billabong,
Industry: Surfersvillage
