Surfing Australia recognized with national award
Surfing Australia Updates
'I Am Surfing Australia' campaign wins Highly Commended award in the Best Rights Holder category
Surfersvillage Global Surf News, 17 October, 2012 : - - Surfing Australia’s I Am Surfing Australia campaign with Nikon won an award at last night’s Sponsorship Australasia Awards in Melbourne. The campaign won a Highly Commended award in the Best Rights Holder category. Surfing Australia was also a finalist in The Best Integrated Sporting Sponsorship category with VEGEMITE SurfGroms.
The Sponsorship Australasia Awards were created in response to members' feedback to celebrate best practice in sponsorship. Sponsors, rights holders and agencies were all invited to enter their most successful campaigns from 2011 and more than 40 submissions were received.
Surfing Australia and Nikon joined forces in 2011 when Nikon became the organisation’s official camera and five-time surfing World Champion Stephanie Gilmore came on board as the ambassador for Nikon’s COOLPIX AW100 waterproof, freezeproof and shockproof camera. Gilmore also became the face of Nikon Australia’s first locally-produced marketing campaign that builds off Nikon’s global ‘I AM’ strategy.
Surfing Australia CEO Andrew Stark said: “It’s fantastic to achieve this award for our organisation. We’ve had a clear strategy to form partnerships with mainstream brands to take our sport to a new level in Australia. “This strategy has come to fruition which the award recognises and it shows our capacity for sponsorship servicing. We’d like to thank Nikon and all of our current partners and we're looking forward to continuing to work with them into the future.”
Source: Surfing Australia
Author: Tim Brimblecombe
Tags: Sponsorship Australasia Awards, Nikon, Surfing Australia