VEGEMITE SurfGroms taking over Australia
VEGEMITE SurfGroms Makes A Splash On 1.5 Million VEGEMITE Jars
Surfersvillage Global Surf News, 24 October, 2012 : - - Coolangatta, Queensland - VEGEMITE SurfGroms is coming to a breakfast table near you. The world’s first junior participation surfing program features on more than 1.5 million jars of VEGEMITE now on sale in Australian supermarkets throughout summer.
VEGEMITE SurfGroms allows youngsters 5-12 years old an opportunity to learn to surf while developing strong ocean awareness and beach safety skills at a very influential period in their lives that they will enjoy and embrace for a lifetime.
The SurfGroms program marked VEGEMITE’s first sports sponsorship for almost 90 year and since its launch in September 2011, more than 8000 children have enjoyed the program. Now it will be hard to miss the SurfGroms at breakfast tables as Australians fuel up for the day with VEGEMITE on toast.
“It is fantastic to see our VEGEMITE SurfGroms program hitting the shelves of supermarkets and household breakfast tables via the on-pack promo of 1.5 million jars of VEGEMITE,” said Surfing Australia CEO Andrew Stark.
“This strategy will gain valuable awareness across Australia of the new kids surfing program and its link to iconic Aussie brand VEGEMITE. We thank VEGEMITE for their commitment to the program through this particular promotion.”
Darren O’Brien, Kraft Foods’ Managing Director – Foods said: “Surfing underpins an important part of the Australian way of life, and similarly, VEGEMITE is an integral part of Australia’s culture, identity and personality.
“We’re really pleased that Australians will get to read about how surfing and Vegemite have come together through this great program at the breakfast table, each and every morning, as they enjoy their Vegemite on toast.”
Author: Tim Brimblecombe
Tags: Vegemite SurfGroms