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Mavericks & Beer? New sponsor signs on

Mavericks Invitational
Big Wave World Tour
Mavericks, Half Moon Bay California
9 November - 31 March 2012
Sierra Nevada Brewing Company Named As Official Beer Sponsor for Mavericks Invitational
Surfersvillage Global Surf News, 7 November, 2012 : - - Mavericks Invitational, the world’s premier big wave surf contest, is proud to announce that Sierra Nevada Brewing Company has signed on as the "Official Beer Sponsor" of the 2012-2013 Mavericks Invitational.
Sierra Nevada’s support for the big wave surf contest stems from founder Ken Grossman’s appreciation of sporting events that showcase athletes’ dedication and training toward their physical craft The company’s adventurous spirit extends beyond innovative new beers; the brewery culture is rooted in the outdoor lifestyle, and they continually push the boundaries of what’s possible in sustainability and stewardship.
“Sierra Nevada is proud to support the amazing group of athletes and community that make Mavericks a standout,” said Sierra Nevada’s California Regional Events Manager Rob DeKeyrel.
Looking Ahead: Contest Day
The Mavericks Invitational will be held with as little as 24 hours notice any time between November 9, 2012, and March 31, 2013. When wave and weather conditions are ideal for the giant surf, the 24 invited contestants converge on Half Moon Bay for one of the greatest big wave challenges in the world. On contest day, fans are invited to the day-long Mavericks Festival viewing area to watch the action, hear live commentary, meet the surfers and enjoy music and refreshments. The partnership with Sierra Nevada also includes a hosted beer garden for fans 21 years old and over to tip a frosty mug to their favorite big wave surfers.
The outdoor Mavericks Festival is held on the grounds of the Oceano Hotel & Spa in Princeton Harbor, Half Moon Bay, and is set up with just 24-hours notice. The festival will run all day long with a live steam of the contest action. Ticket holders will enjoy live contest coverage and contest updates, as well as music, giveaways, refreshments and access to the awards ceremony where fans can meet some of the big wave competitors.
Ticket prices start at $10 advanced purchase for general admission, with a limited number VIP packages available, and will be available at: MavericksInvitational.com soon.
Contest Waiting Period Set to Open
Mavericks Invitational organizers are preparing for the opening of the contest window, which starts on November 9, 2012, and runs though March 31, 2013. When wave height and weather conditions are perfect, organizers make “the call” to hold the contest with 24-hour notice.
To celebrate the opening of the new season, the traditional Opening Ceremony and Paddle Out is scheduled for Friday, November 9. The Opening Ceremony is a ritual unlike any other, bringing the athletes, surfers and fans to the beach to commemorate the opening of the big wave season. In the long-honored Hawaiian tradition, surfers then paddle out to the water and form a prayer circle to commemorate the event, show respect to fellow surfers and their safety, and pay tribute to those who have died.
THE COMPETITORS:
Matt Ambrose (Pacifica, CA)
Ryan Augenstein (Santa Cruz, CA)
Grant “Twiggy” Baker (South Africa)
Chris Bertish (South Africa)
Carlos Burle (Brazil)
Ken “Skindog” Collins (Santa Cruz, CA)
Shane Desmond (Santa Cruz, CA)
Shawn Dollar (Santa Cruz, CA)
Shane Dorian (Hawaii)
Nathan Fletcher (San Clemente, CA)
Mark Healey (Hawaii)
Rusty Long (San Clemente, CA)
Greg Long (San Clemente, CA)
Alex Martins (Brazil)
Peter Mel (Santa Cruz, CA)
Ryan Seelbach (San Francisco, CA)
Kelly Slater (Florida)
Tyler Smith (Santa Cruz, CA)
Jamie Sterling (Hawaii)
Anthony Tashnick (Santa Cruz, CA)
Grant Washburn (San Francisco, CA)
Dave Wassel (Hawaii)
Ben Wilkinson (Australia)
Zach Wormhoudt (Santa Cruz, CA)
THE ALTERNATES:
1. Tyler Fox (Santa Cruz)
2. Josh Loya (Santa Cruz)
3. Colin Dwyer (Pacifica)
4. Nic Lamb (Santa Cruz)
5. Danilo Couto (Brazil)
6. Derek Dunfee (San Diego)
7. Ben Andrews (San Francisco)
8. Andrew Marr (South Africa)
9. Travis Payne (Pacifica)
10. Ion Banner (Half Moon Bay)
11. Kohl Christensen (Hawaii)
12. Shawn Rhodes (Pacifica)
13. Mike Gerhardt (Santa Cruz)
14. Garret McNamara (Hawaii)
15. Russel Smith (Santa Cruz)
16. Jamie Mitchel (Australia)
17. Frank Solomon (South Africa)
Mavericks Invitational is the world’s premier, high adrenaline, big wave surfing event, and is now part of the Big Wave World Tour. The association with BWWT allows those surfers who are part of the tour to use their performance at Mavericks as part of their overall scoring for the season. The contest is a one-day, invitation-only surfing competition is held at the legendary Mavericks surf break located ½ mile offshore at Pillar Point Harbor, just 20 minutes south of San Francisco. The 24 most daring big-wave surfers in the world attempt to tame the massive swells on the biggest and best day of the 2012 winter season. For additional details and to register for contest alerts, visit MavericksInvitational.com
Previous reports:
# 1 : Mavericks event gears up, lists invitees
# 2 : Coming Soon
# 3 : Coming Soon
# 4 : Coming Soon
Source: Mavericks
Author: Jessica Banks/Rusty Gibson
Tags: Mavericks, Sierra Nevada, Big Wave World Tour
Big Wave: Surfersvillage






















