Santa Cruz lit up with Jack O'Neill art

Jordy Smith © Miller/O'Neill

Art Updates

O'Neill 60 years of innovation Art exhibition tour final stop hits Santa Cruz

Surfersvillage Global Surf News, 8 November, 2012 : - - Santa Cruz welcomed a traveling art tour that celebrates Jack O'Neill and the O'Neill brand. Artists, pro surfers and Santa Cruz enthusiasts lined up throughout the night to take in a wide array of visual representation of what exactly Jack O'Neill means to them. This art exhibition was a celebration of 60 years of innovation, and to honor Jack O’Neill and what he has given the world of surfing and the industry as a whole.

"This global tour is a celebration of two main things; The brand’s passion for innovation over 60 yrs, but most of all it is about Jack O’Neill who helped create this thing we call the surf industry" said O'Neill Global Brand Ambassador, Rob Bain. " When you dive into his story, it is so unique and his iconic look also lends itself to the art work on display. There is no better time than now to do this as Jack is about to turn 89, and to honour him in the brand’s 60th year is just simply the right thing to do".