Indie darlings Matt & Kim join Rusty

Industry Updates

Rusty North America along with Matt & Kim launch special speaker fleece

Surfersvillage Global Surf News, 4 December, 2012 : - - Iconic surf brand Rusty North America joins forces with dance duo group, Matt & Kim, to launch a limited-edition Rusty "Speaker Fleece." The fleece collaboration is in conjunction with the band's current tour and album release, "Lightning," which dropped in early October. The fleece features a collaborative approach between the band and Rusty and is exclusively available now on pacsun.com.
 
The revolutionary Rusty/Matt & Kim Speaker Fleece is engineered with HB3 technology and will feature the first-ever machine-washable speakers built inside the fleece hood for a unique music experience.
 
"We are excited to introduce yet another first to the industry," says Charlie Setzler, President of Rusty North America. " By introducing an innovative product in collaboration with an influential band such as Matt & Kim, we have a solid combination that speaks to our consumer."
 
"As musicians, we enjoy working with other artists, especially with brands we like to wear," said Matt and Kim. "This collaboration was undeniable with our music and a brand we love."
 
The Matt & Kim "Lightening" tour kicked off in October in South Burlington, VT and has had various stops in the US, including Los Angeles, New York, and concluding in Florida.

www.rusty.com
www.mattandkimmusic.com

Source: La Jolla Group

Author: Annette Romo

Tags: Rusty, Matt & Kim, Speaker Fleece

Industry: Surfersvillage