Surf Diva lands SIMA nomination
Surf Diva Boutique nominated for Women’s Retailer of the Year by SIMA
Surfersvillage Global Surf News, 17 January, 2013 : - - La Jolla -- The ladies of Surf Diva Boutique are thrilled to be nominated for the Surf Industry Manufacturer's Association (SIMA) Women's Retailer of the Year. “We are so stoked to be recognized by the surf industry as one of the Top 5 Retailers in the United States. It's a huge honor for Surf Diva and everyone who has supported us along the way,” said Coco Tihanyi, Co-owner and Retail Buyer.
“Besides being the original surf school for women, we feel that our most important achievement is how our customer feels when she walks through our door. She immediately knows that she is in a girl surfing sanctuary, owned and operated by women, for women.” says Izzy Tihanyi, Founder and Co-owner.
Surf Diva features a unique mix of beach fashion with women's surf apparel such as Surf Diva SUPs by Focus SUP Hawaii, Hurley, DC, Quiksilver, Roxy, Vans and Sanuk as well as lines such as L*Space, Nixon, Deuce, Toms, Ocean Minded, and Surf Monkey.
Surf Diva also has a strong community commitment, supporting environmental and local programs. Last year Surf Diva became the leading retailer for the San Diego Junior Lifeguard uniform program. “Working with the community to make our beaches cleaner and safer is a priority for us,” said Izzy.
The criteria for the SIMA Image Awards nomination is: Awarded to the specialty retailer that featured the best selection, product mix and merchandising in the women’s category between January 1 and September 1, 2012.
Source: Surf Diva
Author: Mara Derakapet
Tags: Learn to Surf, Surf Diva, Surf Camps, Women's Retail