Asia market grows with latest Quiksilver shop

Industry Updates

Quiksilver & DC store grand opening party in Lippo Mall, Kemang

Surfersvillage Global Surf News, 29 January, 2013 : - - Jakarta -- Despite the rain and flooding that has been paralyzing Indonesia’s capital city of Jakarta, hundreds of extreme sports and music fans showed up for the Quiksilver and DC Grand Opening party at the Lippo Mall Kemang on Sunday, January 27th.  The afternoon was full of fun and excitement that included skate and BMX demo’s, coaching clinics, jam sessions, poster signings with DC pro’s, and the grand finals of the Monster Bass competition, and more.

Set up in the Avenue of the Stars was a special skate and BMX area along with three display tents for showcasing the latest Quiksilver, Roxy and DC products. After a wet beginning the weather brightened up and the Monster Bass finalists took to the stage to rock out and wind up the crowd.

After their two-hour session it was on to the skate and BMX action, starting with the announcement of the launch of the new DC Trailer, which will be traveling around Indonesia this year as part of a nationwide DC tour.  DC skate pro’s Pevi Permana and Deni TX joined DC BMX team pro’s Okke Oktavianus, Rizky Leonardo, Jujun Junaedy and Mathius for some demonstrations and coaching clinic sessions, before sitting down to sign posters for their fans. Skaters of all ages got a chance to have a jam session of their own on the ramps.

For the non-skaters there was Ken Block’s DC Dirt Showdown Xbox game, which challenged the gaming crew to some serious off-road racing. For the women there was the launch of the new Roxy Dare Yourself program, where they all had a blast getting their photos taken in the Roxy tent that was set up as a beach scene. 

Roxy Dare Yourself is a global social media contest for the girls between the ages of 18 and 28, who are invited to submit either a 150 words essay together with three photos, or a one-minute video clip of themselves showing the world how theychallenge themselves and inspire others. 5 young women will ultimately be chosen as the “Dare Yourself” winners for 2013, and will embark on the adventure of a lifetime that includes an epic trip together with Roxy’s top pro female athletes, up to $5,000 USD in cash, and a Roxy clothing package. facebook.com/roxy.id

Sammy Gosling, Quiksilver Indonesia’s Marketing Manager, was delighted with both the turnout and reception of all the day’s programs by the attendees, saying, “It was great to see so many people brave the weather conditions and show up today, and then really get into all the activities.  Thankfully, the weather quickly improved for us, and it turned into a perfect day.  With Kemang being such an entertainment hub, we couldn’t be happier about launching this Quiksilver and DC store with our partner PT. Gagan Indonesia.”

“And this is just the start of our plans for the year , as we will be launching more skate, BMX, and music events in malls across Indonesia, in particular Jakarta, Bandung, and Surabaya in the coming months, so stay tuned!” he added.

PT. Gagan Indonesia's Assistant Marketing & Communication Manager Veronica Setiady was equally pleased with the response to the grand opening event.  “We were very excited to be part of such a great event that delivered such a positive action sports experience for the youth culture here in the Lippo Mall Kemang. We are committed to working with Quiksilver in their effort to take this experience to malls, stores, and schools around Indonesia, to the benefit of the action sports community and to increase the awareness of the Quiksilver, Roxy and DC brands,” she stated.

The Quiksilver and DC store Grand Opening event was supported by Melodia and Coca-Cola Amatil Indonesia.

www.quiksilver.co.id

Source: Tim Hain

Author: The Editors

Tags: Quiksilver, DC Shoes, Roxy, Indonesia

Industry: Surfersvillage