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Hurley boardshorts win 5th SIMA award
Industry Updates
Hurley Phantom Fuse takes SIMA Boardshort of the Year Award
Surfersvillage Global Surf News, 9 February, 2013 : - - Hurley has taken home its unprecedented fifth consecutive SIMA Boardshort of the Year Award as announced at the SIMA Image Awards on February 7, 2013 at The Grove in Anaheim, Calif. More than 800 key influencers from the surf industry were on hand as Hurley accepted the award for the Phantom Fuse boardshort, which debuted in the marketplace in July 2012.
"I am very honored and grateful for this milestone," says Ryan Hurley, Creative Director for Hurley. "I am incredibly proud of our team – for their hard work, relentless passion and undying curiosity. It is humbling to be a part of such a talented group of humans."
The win celebrates Phantom Fuse, the lightest and most innovative boardshort in the industry. Featuring a laser-cut, two-layer “second-skin” waistband and Hurley’s patented Phantom fabrication, Phantom Fuse is the latest ground-breaking boardshort to come out of Hurley’s Phantom Innovation platform.
Source: Hurley
Author: Peter Jaseinski
Tags: Boardshorts, Awards, Hurley Phantom
Industry: Surfersvillage
