Who was crowned 'digital exposure champ?'
Hookit Athlete Index tracks top athletes’ digital exposure and fan engagement
Surfersvillage Global Surf News, 25 February, 2013 : - - Hookit is pleased to announce the expansion of its partnership with TransWorld Business. Today, the all-new Hookit Athlete Index is being released that tracks top athletes’ digital exposure and engagement. Every month the top 10 athletes in motocross, surf, skate, snow and BMX will be announced helping build on the consumer magazine data provided in the TransWorld Exposure-Meter. In addition, Hookit will track athletes in ski, mountain bike and wake.
Every day Hookit tracks and measures key metrics such as: followers, likes, comments, mentions and re-tweets on Twitter, Instagram, Facebook and Hookit. Points are awarded for every interaction and broken into two categories for each site, Exposure and Engagement. Moving forward Hookit’s proprietary system will be used to quantify these metrics and report to the industry for the first time ever.
“We couldn’t be more pumped to partner with TransWorld on this program,” said Scott Tilton, CEO of Hookit. “I’ve always been fascinated with the TransWorld Exposure-Meter and its power to help athletes quantify their print exposure and value within the industry. Our new Athlete Index allows athletes, fans, brands and the industry to follow in real time, the influence of athletes across the constantly changing and complex world of digital media.”
"As the media landscape continues to evolve, we're excited to push the Exposure-Meter into the social realm in conjunction with Hookit. The new Athlete Index allows us not only to track which athletes are getting the most hype in the social universe, but also to see who is doing the best job promoting themselves,” said Mike Lewis, Editor in Chief, TransWorld Business.
“This new feature will give brands a multi-faceted look at their teams, both in traditional print Exposure-Meter coverage, and now on Hookit, Facebook, Twitter, and Instagram. The Athlete Index also provides fans and athletes with a more comprehensive look at what's trending in action sports in a realm that they can help influence. And this is just the beginning."
Athletes, agents, brands and team managers are encouraged to contact Hookit to verify their athletes are being indexed. For more information, contact us at 888.874.3374 ext. 133 or athleteindex @ hookit.com
Author: Jody Schmauss
Tags: Athletes, Exposure, Digital Media, TransWorld, Hookit