Iced tea company backs Saffa circuit

Industry Updates

BOS Ice Tea continues to support surfing, gets behind Billabong Jr Series

Surfersvillage Global Surf News, 27 February, 2013 : - - BOS Ice Tea continues the ride, cementing their connection to surfing as a sport and lifestyle by becoming the presenting sponsor of the Billabong Junior Series.

Since their launch in 2010, BOS Ice Tea has been involved in surfing through their sponsorship of big-wave legend Grant ‘Twiggy’ Baker, the Wavescape Film Festival and the annual BOS Earthwave Beach Festival. The sponsorship of the Billabong Junior Surf Series builds on that foundation.

BOS is well known for their their weird and wonderful sampling stunts, numerous design awards and for doing their bit for the environment by planting 1 tree for every 2000 cans sold. The proudly South African company is excited to be aligned with the country’s longest running junior surfing series and its natural, healthy and family friendly ethos.

“The Billabong Junior Series is where South Africa’s future surfing champions are groomed,” says Marié van Niekerk, BOS Marketing Director. “BOS is delighted for the opportunity to support and get involved with surfing at grass roots level.”

Now in its 17th edition, the Billabong Junior Series has created the platform for the likes of Jordy Smith, Travis Logie and Bianca Buitendag to hone their competitive skills before going on to become international stars. At the same time the series provides the opportunity for 20-and-under surfers to experience new surf spots, meet and mingle with their heroes and get to know their peers countrywide.

The 2013 season kicks off at New Pier in Durban this weekend, 2 & 3 March, and continues in East London in April and Cape Town in August before concluding at Seal Point in the Eastern Cape in September where the overall series champions in Under 20, U18, U16, U14 and U12 boys and U20, U18 and U14 girls divisions will be crowned.

BOS will add further value to the series by also sponsoring the BOS Surfer of the Series award which will go to the surfer who has performed the most consistently across the whole series. It will be open for entries from all divisions and the winner will walk away with a 20K overall prize consisting of R10K cash, a custom made BOS surf board, special BOS merchandise and a year’s supply of BOS Ice Tea.

“As part of the entertainment during the event, we will also be hosting a BOS design competition where contestants and spectators can design their own surfboards.  By entering the competition and using the innovative designer app on bosdesigner.com they will stand a chance to win their very own customised BOS surfboard,” says van Niekerk.  “We look forward to adding value to all aspects of the series and above all, having lots of fun.”

www.bosicetea.com

Source:Life's a Beach

Author: Marie van Niekerk

Tags: Billabong Junior Series, South Africa, Bos Ice Tea

Industry: Surfersvillage