Nike drops surf clothing, backs First Lady
After Nike withdraws from surf-clothing market, the company announces $50MM Active Kids plan
Surfersvillage Global Surf News, 5 March, 2013 : - - Over the next five years, Nike, Inc. will invest $50 million in the U.S. to increase the physical activity of kids in schools and communities as well as target advocacy efforts to inspire kids and draw additional resources to the effort. As part of this strategy and first step in the U.S., Nike, Inc. President & CEO Mark Parker joined First Lady Michelle Obama and U.S. Education Secretary Arne Duncan in Chicago to announce Nike’s commitment to get kids moving.
“Today’s announcement is part of Nike’s long-term commitment to help our nation’s youth lead more active and healthy lives,” said NIKE, Inc. President and CEO Mark Parker. “All kids deserve a chance to realize their full potential and we believe creating active schools will help kids do better in school and most importantly in life.”
Nike athletes Serena Williams, Bo Jackson, Allyson Felix, Gabby Douglas, Paul Rodriguez, Ashton Eaton, Colin Kaepernick and Sarah Reinertsen jumped, kicked, spun and danced with nearly 6,000 local Chicago school kids to help deliver the announcement.
The First Lady has championed physical activity since the 2010 launch of Let’s Move!, an initiative dedicated to improving child and family health. Let’s Move! Active Schools is a concept designed to align and leverage collective resources to significantly boost the quality and quantity of physical activity in America’s schools. This is collective partnership effort and includes organizations such as The President’s Council on Fitness, Sports & Nutrition; American Alliance for Health, Physical Education, Recreation and Dance; and the Alliance for a Healthier Generation.
Part of Nike's commitment will focus on Let's Move! Active Schools – a collaboration to bring physical activity back to America’s schools. The program provides simple steps and tools to help schools create active environments to get students moving.
Let’s Move! Active Schools will provide free resources to teachers, parents and administrators to enable communities to incorporate physical activity experiences before, during and after the school day. There will also be opportunities for schools to apply for grants that support Active Schools efforts, which will be funded by Childhood Obesity 180, GenYouth and others. Schools can learn more and apply for grants at Let's Move Active Schools.
Author: The Editors
Tags: Michelle Obama, Nike, Physical Education