Christa Alves signs dietary supplement deal
Inergetics Launch Campaign Featuring Pro Surfing Star Christa Alves
Surfersvillage Global Surf News, 5 March, 2013 : - - Inergetics, Inc. announces the signing of Professional Surfer, Christa Alves, as a spokesperson for their new Bikini Ready line of women's weight loss solutions. Ms. Alves is a lifelong surfer with a long list of awards and accomplishments that includes two ASP North America Jr. Women's Championships, an AskMen.com Top 10 Sexiest Women Surfer award and a USA Surf Team membership.
Christa, who is a recent mother, embodies staying fit, living a healthy lifestyle and of course, surfing. After losing 40+ pounds from her pregnancy, she knows what it's like to go through the rigors of losing weight and getting back into competitive surfing shape.
"A combination of diet, exercise and the right supplementation was the proven way to achieve the body I needed for my return to the national surfing stage," says Ms. Alves. "I've been looking for a line of nutritional solutions in step with my active lifestyle to help me reach my performance goals," Ms. Alves adds.
"For Bikini Ready we were looking for a natural, soft-spoken beauty with a competitive streak to embrace our brand and communicate its attributes to millions of women. Christa is the perfect choice, and we couldn't be happier," says Mike James, Inergetics' CEO.
"Christa's allure and enthusiastic drive are ideally suited to the image we want to portray in the new Bikini Ready advertising campaign," says Erik Norgaard, Creative Director for Bikini Ready.
"Bikini Ready Lifestyle is a new series of weight loss products that work to help you lose weight, maintain weight and cleanse. It's a systematic approach that works with a healthy lifestyle," states Jim Kras, Inergetics' CMO. "Keep in mind that these products do not work alone as exercising and eating healthy are key contributing factors in helping women to achieve the body they want."
The new integrated Bikini Ready advertising campaign is slated to kick-off this spring with broadcast, video, digital, print and social media support.
Author: Mike James
Tags: Christa Alves, Bikini Ready, Nutritional Supplements