Protest follows tradeshow circuit to Beijing
Protest attends ISPO Beijing
Surfersvillage Global Surf News, 6 March, 2013 : - - This week Protest was present at the ISPO in Beijing from the 26th of February till the 2nd of March. The fast growing market in China is an important target for Protest to focus on, and we can say that our presence at the ISPO Fair this year was, again for the second time, very successful.
Overall, there was a lot of attention for our brand and with our big booth we created even more brand awareness among the attendees.
The Protest booth was completely inspired by the perception of the brand. Also important was to show our brand DNA: ‘Protest is a fashion led boardwear brand’. The fact that Protest has a big focus on fashion makes it even more attractive within a by outdoor clothing dominated market.
Protest’ plan is to continue to open more stores in China in the upcoming months. Our license partner was very pleased to concretize a large amount of appointments to realise this expansion of stores.
Author: Michelle Bakker
Tags: China, Protest, Retail