Plant a Tree plan adds website, nabs Wilko

Industry Updates

Make Wilko Plant Trees campaign launches

Surfersvillage Global Surf News, 7 March, 2013 : - - Apparently Wilko didn’t read his etnies contract very carefully. According to the video posted today, Wilko is required to personally plant a tree for every pair of his etnies Wilko Dapper and Wilko Dory shoes sold, since the styles are part of the brand’s Buy a Shoe, Plant a Tree reforestation project.

And etnies is holding him to it starting a “Make Wilko Plant Trees” campaign and following him around Australia with plenty of trees to plant. Doesn’t matter if he’s showering, on a date or surfing, he’s legally bound to reforest.

etnies also launched its official Buy a Shoe, Plant a Tree microsite and video infographic today

etnies planted the first seed back in 2011 when it initiated its Buy a Shoe, Plant a Tree reforestation program and has since sprouted more than 200,000 trees in Costa Rica and Brazil! Excited to share the news with the world, etnies launched a new microsite and video infographic that tells the whole story behind Buy a Shoe, Plant a Tree.

By visiting the new Buy a Shoe, Plant a Tree microsite on etnies.com, customers can learn how the program works and see how many trees have been planted so far, including their own tree contribution, through the live tree-planting counter. Also, the site’s timeline breaks down the program year-by-year showing, through videos, photography and descriptive text, how this initiative has helped replenish devastated forest communities.

Now in its third year, the Buy a Shoe, Plant a Tree program continues to be cultivated. etnies is on track with its 2013 goal of planting 200,000 more trees in Sao Paulo, Brazil through the help of consumers and the brand’s continued reforestation nonprofit partner Trees for the Future.

The current spring 2013 Buy a Shoe, Plant a Tree collection for men, women and kids can be viewed and purchased on the Buy a Shoe, Plant a Tree microsite, including etnies pro surfer and current program ambassador Matt “Wilko” Wilkinson’s signature colorways of the Dory and Dapper styles.

Through the Buy a Shoe, Plant a Tree program, etnies plants a tree for every pair of shoes purchased from its designated men’s, women’s and kids collection, inviting people of all ages throughout the world to take part in reforesting the Earth. 

Check the Plant a Tree Microsite

www.etnies.com

Source: etnies

Author: Anika Haag

Tags: Matt Wilkinson, etnies, Buy a Shoe Plant a Tree

Industry: Surfersvillage