New event sends Aussie hellhounds on hunt

Mark Mathews © Andrew Chisholm/ 

Big Wave Updates

Jamie Mitchell, Asher Pacey, Richie Vaculik, Riley Laing & others vie for top prize

Surfersvillage Global Surf News, 1 August, 2013 : - - Australia’s leading big-wave maniacs are on a new hunt with the launch today of the inaugural Original Source Intense Surf Challenge. But they won’t be alone as the public will be riding with the contestants on every massive wave in this unique, interactive, digital surf tour.

Fifteen of Australia’s top big-wave surfers and slab hunters were invited to join the six-month competition running from 1st August, 2013, to 31st January, 2014 with the winner to receive $30,000.

The 15 surfers taking on the challenge are: Jamie Mitchell, Asher Pacey, Richie Vaculik, Riley Laing, Kerby Brown, Marti Paradisis, Dean Morrison, Anthony Walsh, Laurie Towner, Ryan Hipwood, Dean Bowen, Tyler Hollmer-Cross, Brett Burcher and Josiah Schmucker. The event’s ambassador is big-wave champion Mark Mathews.

Each month, the contestants will submit to the event website a 30 second clip of them riding an intense wave, which can be from past exploits or during the competition period. Each clip will be open to public vote and the website will host a live leader tally board constantly updating so surfers and the public will know who is leading at any stage of the day.

The site has been developed with HTML 5 technology allowing it to be accessed from a large range of devices including tablets and mobile phones to optimise viewing and voting on the go. The surfer with the highest combined votes from all six videos at the end of the competition period will receive $30,000 and additional prizes. The runner-up will receive $5,000 and prizes.

“This list of surfers is made up of some of the craziest surfers not just in Australia but on the planet,” Mathews said. “I can't wait to see the monsters they take on. “This format allows the general public to experience the whole journey. They will see everything not just one wave but every wave and wipeout along the way. The action is going to be crazy.”

PZ Cussons Managing Director (Original Source) Constantine Gendis said the partnership with Surfing Australia to create the event allowed the brand to continue to drive innovative products while catering to the needs of sports fans that are active online.

“Original Source is renowned for delivering products that are innovative, invigorating and intense and this exciting new partnership with Surfing Australia is in line with our brand fundamentals while allowing us to set a new benchmark in social engagement,” Gendis said.

Surfing Australia CEO Andrew Stark said the partnership with Original Source allowed the organisation to continue to deliver innovative and engaging content to its stakeholders while also providing a new platform for the leading big wave surfers in Australia.

“Surfing Australia understands digital media is a priority channel for engaging with surfers around the world and this partnership with Original Source will allow us to enrich the experience for surfing fans world-wide through a new and innovative initiative,” Stark said.

The public will not only be able to view the live tally as votes are recorded but will also be in the running to score some major prizes along with the winning surfers. Simply voting could win a randomly picked member of the public $5,000, a year’s supply of Original Source product and a Nikon Coolpix AW110 camera.

Sharing the URL of a favourite wave with a friend who then registers could also put a voter in the running to win $5,000 plus a trip for two to Fiji, a year’s supply of Original Source product and a Nikon Coolpix AW110 camera.

The champion and runner-up will be announced and crowned at the 2014 Australian Surfing Awards in Sydney in February, 2014, while a 30-minute television show will be broadcast at the end of the competition.

The Original Source Intense Surf Challenge is proudly supported by Original Source, Nikon, Surfing Australia, Coastalwatch and Surfing World Magazine.

Source: Surfing Australia

Author: Tim Brimblecombe

Tags: Mark Mathews, Surfing Australia, Video Challenge

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