ASP 4 Star WQS Mens Event
Steamer Lane, Santa Cruz, Calif.
17 - 22 October 2006

STEAMER LANE ATTRACTS TOP SURFERS FOR THE 2006 O'NEILL COLD WATER CLASSIC PRESENTED BY JEEP
AND THE OAKLEY PRO JUNIOR

Men's Four-Star World Qualifying Series Event Concludes the Macy's California Trifecta Surf Series

Surfersvillage Global Surf News, 2 October, 2006 : - - Santa Cruz, Calif., - Premier surf professionals from all over the globe will converge on Santa Cruz, Calif. to compete in the Association of Surfing Professionals (ASP), four-star O'Neill Cold Water Classic Presented by Jeep.  Santa Cruz's legendary Steamer Lane will host the World Qualifying Series (WQS) event October 17-22, 2006. 

One hundred-sixty of the world's most talented surfers will compete for the $75,000 prize purse in the final WQS event on the U.S. mainland.  Touted as Northern California's premier surfing event, the O'Neill Cold Water Classic will run in conjunction with the Grade 2 Oakley Pro Junior ASP North American Championships with an elite field of 48 competitors vying for part of a $10,000 prize purse.

Since its inception in 1987, the O'Neill Cold Water Classic has been center stage for some of the world's best surfing talent.  The cold, rugged conditions, arena-like setting and local pride surrounding the famous Steamer Lane break is stuff that legend is made of.  Previous winners include Santa Cruz locals Kieran Horn and Adam Replogle, legends such as Martin Potter and Tom Curren, World Championship Tour (WCT) stand-outs Joel Parkinson, Taylor Knox, and the 2005 O'Neill Cold Water Classic Champion Bobby Martinez.

Event organizers have secured permits at Waddell Creek, located 30 minutes north of Steamer Lane, for use as an alternative contest location to ensure the contest will run should conditions fall short at Steamer Lane.  "The O'Neill Cold Water Classic is a critical contest for American surfers looking to earn WQS points towards their year end rating before heading off to Brazil and Hawaii for the last few events on tour. With so few events on the North American tour it's important we provide an opportunity for the surfers looking to get closer to the WCT," says Mark Prefontaine, O'Neill marketing manager.  "When the swell cooperates, Steamer Lane is a consistent near-perfect wave, but that's not always the case - so a back-up plan is very important."

Top local surfers will have the opportunity to compete in a trials round with the hopes of securing a berth into the event. A limited field will compete for one of four coveted slots into the WQS Men's round of 160. The Local's Trial round is sure to be exciting with the incredible amount of surfing talent and passionate fans in Santa Cruz.

Bobby Martinez 2005 event champion : photo O'Neill/Prefontaine

The Cold Water Classic is the final stop of the Macy's California Trifecta Surf Series Presented by Jeep. Resulting from a fourth place finish at the NB Pro presented by Jeep, Dustin Cuizon (Ewa Beach, HAW), currently rated 19th on the WQS, lost the opportunity to win $33,333 and ignited a points race for the Trifecta year end points rating bonus among its top rated competitors.  Cuizon's strong performances at the first two events of the Series has allowed him to maintain his position as the Macy's California Trifecta point leader with Nate Yeomans (San Clemente, CA) and Nathaniel Curran (Oxnard, CA) trailing close behind. 

All three will compete in hopes of winning the 2006 Trifecta bonus purse.  The Trifecta, in association with Action Sports Group (ASG) and the ASP, will award the overall points-winner a bonus of $10,000, a second-place bonus of $3,500 and a third-place bonus of $1,500, now that no single competitor has the opportunity to win all three events for the $33,333.  The Trifecta was formed in 2005 as part of a three-year plan to strengthen surfing in America by uniting the Body Glove Surfbout presented by Adio, the Newport Pro presented by Jeep and the O'Neill Cold Water Classic Presented by Jeep under one banner. 

The Oakley Pro Junior ASP North American Championships at the O'Neill Cold Water Classic Presented by Jeep is the final opportunity for North America's elite junior competitors to advance to the Billabong Junior World Championships in Sydney Australia. The competition will be fierce as junior competitors chase points towards securing one of four ASP North America seeds into the World Championships. The small field of 48 and competitive draw will ensure an exciting and dramatic finish to the 2006 season.

For the first time in the events history fans will be able to catch all the excitement and drama of this year's contest with streaming video and live scoring starting October 17th at www.oneill.com.

On Sunday October 22, Amp'd Mobile will broadcast the semi-final and final rounds of the O'Neill Cold Water Classic presented by Jeep and the Oakley Pro Junior live to Amp'd Mobile phones.  Please visit www.ampd.com for more information.

Once again FUEL TV, the action sports lifestyle network, will telecast the O'Neill Coldwater Classic for dates and air times visit www.fuel.tv.  The O'Neill Cold Water Classic is also supported by Oakley, Coors, Plantronics, Pentax, Surfer Magazine, Surfing Magazine,and ASP North America.  Check out the O'Neill Cold Water Classic and all of the Macy's California Trifecta Surf Series surf breaks at www.WaveWatch.com. For more information on the Macy's Trifecta Surf Series visit www.catrifecta06.asglive.com.

Previous reports:
# 1 : Coming soon
# 2 : Coming soon
# 3 : Coming soon
# 4 : Coming soon  

About O'Neill
O'Neill is the world's original surf brand.  The family-owned and operated company distributes its products to 85 countries, including more than 2,000 specialty wetsuit and clothing retailers in the U.S.  Consumer information is available at www.oneill.com.

About the Jeep Brand
The Jeep brand's 65-year history of legendary capability has made it synonymous with freedom, adventure, mastery and authenticity. In 2006, the Jeep brand continues to deliver on its promise to provide rugged, versatile, innovative four-wheel drive vehicles with the recently introduced Jeep Wrangler, four-door Jeep Wrangler Unlimited, Jeep Compass and Jeep Patriot.

This expansion of the Jeep brand grows its showroom from three to seven sport-utility vehicles following last year's introduction of the Jeep Commander. The other two Jeep vehicles are the Jeep Grand Cherokee and Jeep Liberty.

About PRIMEDIA'S Action Sports Group
Reaching more than two million enthusiasts, PRIMEDIA's ASG is the dominant force in the action sports and adventure sports arenas. In addition to SURFER, the ASG publishes leading lifestyle publications such as Surfing, Snowboarder, Skateboarder, Bike, Powder, Climbing and Canoe & Kayak. PRIMEDIA's ASG delivers a cutting-edge network of online properties, events and television programming.  Learn more online at: www.actionsportsgroup.net About Macy's West Macy's West, a division of Federated headquartered in San Francisco, operates 174 stores in  seven states and Guam, with annual sales of more than four billion. At Macy's we are committed to supporting the communities where we live and work.  In 2005, we raised and donated nearly $14 million in community support through our fundraising efforts.

About Oakley Inc.
Oakley, Inc. designs, manufactures and distributes high-performance sunglasses, prescription lenses and frames, goggles and technology-enabled eyewear that utilize the company's High Definition Optics(R) (HDO(R)), a collective platform of patented technologies that offer unbeatable optical performance. The company also produces technical and active apparel, footwear and accessories. Trailing-12-month net sales through December 31, 2005 totaled US $648.1 million. Oakley, Inc. press releases, SEC filings and the company's annual report are available at investor.oakley.com.

About the Association of Surfing Professionals The Association of Surfing Professionals (ASP) is the governing body of professional surfing.  Crowning surfing's undisputed world champions since 1976, the ASP sanctions the following tours: the Foster's ASP Men's World Tour (WCT), the ASP Women's World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world's best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America.  These regions manage all their respective domestic affairs under the guidance of ASP International, which is located on the Gold Coast of Australia.  ASP International and ASP North America are committed to the progression of surfing and are dedicated to continuing excellent relationships with their surfers, event operators, sponsors and media.  For more information log onto www.aspworldtour.com or www.aspnorthamerica.org

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Michelle Prescott
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