Industry News

ASR Holiday Returns with Strong Growth in Second Year

Surfersvillage Global Surf News, 14 May, 2007 : - - San Juan Capistrano, CA -- ASR Holiday arrives at the Orange County Fair & Exposition Center next week, as a bigger, stronger show than its debut a year ago. Expanding holiday lines and enthusiasm from key surf, skate, snow, moto and youth culture brands are fueling a 10% increase in ASR Holiday exhibitors.

Buyers have also expressed a need for a consolidated holiday buying venue. With over a week until the show opens, retailer pre-registration is up more than 20% from the debut holiday event.

“The action sports industry has looked to ASR to provide a global showcase for spring, summer and fall lines for over 25 years. With ASR Holiday, we’re now able to meet the industry’s buying needs for the key retail holiday season,” says Andy Tompkins, ASR Show Director.

ASR is providing breakfast and lunch for retail attendees allowing buyers to move fluidly between work and rest, making the most of the 2-day event. Atwater Collection celebrates one year in business with a happy hour during the afternoon of day one, May 23rd.

To cap off the first day, ASR and Skinnie Magazine present ASR Nightlife, an industry party at Sutra Lounge in Costa Mesa. The party will feature a live photo shoot, music by Nick Hernandez of Common Sense and a charity auction benefiting Surfers Healing. Brands at ASR Holiday include the hottest, emerging labels and strongest, established brands in the surf, skate, snow, moto and youth culture markets. Check out asrbiz.com for more info.

ASR Holiday 2007 Exhibitors:

Action Sports Network                      Hot Tuna USA                              Rip Curl
Alpinestars USA                                Hurley                                           Roxy
Ambission                                          IASC                                             Rusty
Atwater                                             Ipath Footwear                             RVCA
Billabong                                            Kurtis                                            Sabre Vision
Billabong Girls                                    Loyal Army Clothing                     Sealife
Chaos Hats / Ski Tops                       Lucy Love                                     Si-Boards                                  
Cobian                                               Metal Mulisha                                 Sire Boarding Company
Da Hui Inc.                                         Momentous                                    Skin Industries
David & Goliath                                  Neff                                               Sopris Clothing Company
Death to Argyle                                 Nine Plus USA                               Stussy
Draven                                               Notion Clothing Co.                       Surfer Magazine Apparel Ts2
Duffs Int’l                                           NOTW                                            Surf-Fur
Earthpack                                          O’Neill                                            Sweatsedo
Element                                              Paul Frank Industries                    Tavik
Ezekiel Clothing                                  Pima Apparel Inc.                          Tiki Toes                       
Famous Stars and Straps                  Privacy Wear                                Truth Soul Armor
Fox Riders Company                         Quiksilver                                      V-Dimension
Georgie World                                   Quiksilver Edition                           Volcom 
Hawaiian Island Creations                 Ride This Clothing Co.
Honolua                                              Ridehouse Clothing

www.asrbiz.com

About ASR
ASR, a division of VNU Expositions, is a full service tradeshow whose goal is to create, market and produce high quality tradeshows and educational conferences.  ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture.  Now in its 25th successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers three times a year, with Spring and Summer/Fall season shows in San Diego and ASR Holiday in Newport Beach.

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Lora Bodmer

Industry - Surfersvillage