Industry News

Avril Lavigne Rocks Kreed Aviators in New Video

Surfersvillage Global Surf News, 12 July, 2007 : - - Avril Lavigne, the Canadian born pop-punk rock star makes a fashion statement in her new music video Girlfriend- Dr. Luke remix feat. Lil Mama as she sports a pair of Kreeds  The Mod, a gold aviator frame that retails for $20.

This is just a wonderful testimony to our products style and quality.  Its hard to communicate the new approach to the moderate priced eyewear program with just words to retailers.  We know the potential of our product and program, but once we mention moderate price, people automatically assume that we?re the same old story. 

Avril looks amazing with our product on, and the best thing about it is that you cant tell if shes rockin a $20 or a $300 pair of shades.  This just let?s our product speak for itself, which just goes to show that our product may be available at a moderate price point, but its got crazy style and great quality, and that?s exactly why were in business.  People eat em up like candy, comments Kreed marketing guy, Nino Camilo.

As a result of the recent mainstream spotlight, Kreed and sister brand Crush, have been approached by TV, magazines and websites such as Maxim, Seventeen, CosmoGirl, Women?s Wear Daily, Teen Hollywood.com, and the fashion segment of the KTLA morning news for product appearances and reviews.  A fun and exciting time for an action sports based, moderate priced eyewear program.

About the Fortress Eyewear Group
In 2002, partners and eyewear industry veterans, Sean Sullivan and Mark Lohrbach, searched retailers from LA to TJ to find a pair of sunglasses worthy of wearing at the $25 and below price point.  The search was unsuccessful, and it was then that they decided to fill the void, and the Fortress Eyewear Group was born.

The Fortress Eyewear Group, parent company to brands Crush and Kreed, are committed to providing quality, fashionable, moderately priced eyewear programs to action sports based specialty stores and boutiques. For more information about Crush and Kreed, and to see Avrils video, visit myspace.com/kreedeyes, myspace.com/crusheyes, fortresseyewear.com

www.fortresseyewear.com

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Nino Camilo

Industry - Surfersvillage