Industry News

GLTR AND PACSUN ANNOUNCE ONLINE AUCTION AND VIP X GAMES PARTY BENEFITING B4BC

Surfersvillage Global Surf News, 16 January, 2008 : - - Los Angeles, Ca – Girls Learn To Ride (GLTR) and Pacific Sunwear of California, Inc. (PacSun) are pleased to announce the launch of an eBay online auction from Jan. 14-20, 2008, benefiting Boarding for Breast Cancer (B4BC).

The auction will feature unique, one-of-a-kind packages from top action sports brands, including several limited-edition items that can’t be found in stores. Each package will also feature a PacSun gift card and passes to the PacSun Lounge at Winter X Games in Aspen, Jan. 24-27. Proceeds raised from the auction will go directly to help support B4BC’s breast cancer awareness and educational outreach programs.

“Girls Learn To Ride has been a staunch supporter of Boarding for Breast Cancer since our inception in 1999,” says GLTR Founder Mark Sperling. “We are proud to continue to help B4BC spread awareness and conduct educational outreach through our partnership with PacSun at the 2008 Winter X Games.”

Several action sports heavyweights, such as Bonfire, Burton, DC, etnies Girl, FOAM Magazine, Osiris, PacSun, Rossignol, Roxy and Vans, have stepped up in a major way to help raise money to support the cause. The following auction packages will be up for bid:

Roxy Package Valued at $850 – Roxy Envi MTX Snowboard, Roxy Torah Bright Royal Edition Goggles, PacSun Gift Card, One Year Subscription to FOAM Magazine and Two Passes to the GLTR/PacSun Lounge at Winter X Games on Friday, Jan. 25th

Burton Package Valued at $400 – Anon B4BC Majestic Goggles, RED B4BC Hi-Fi Helmet, PacSun Gift Card, One Year Subscription to FOAM Magazine and Two Passes to the GLTR/PacSun Lounge at Winter X Games on Friday, Jan. 25th

etnies Girl Package Valued at $450 – etnies Girl Special Edition B4BC Sandals, etnies Gift Certificate for a Complete Outfit, etnies Girl Autographed Surf Team Poster, PacSun Gift Card, One Year Subscription to FOAM Magazine and Two Passes to the GLTR/PacSun Lounge at Winter X Games on Friday, Jan. 25th

Red Bull/Osiris Package Valued at $670 – Sapient Fluid Snowboard Donated by Red Bull, Osiris G Bag, PacSun Gift Card, One Year Subscription to FOAM Magazine and Two Passes to the GLTR/PacSun Lounge at Winter X Games on Friday, Jan. 25th

Additional packages may become available throughout the week and a direct link to the eBay auction can be found on the GLTR website girlslearntoride.com/contest.

“We rely heavily on support from our partners and sponsors who never cease to continue to step up and generate new ideas to raise money for Boarding for Breast Cancer’s nationwide educational outreach programs,” says B4BC Executive Director Justine Chiara.

“This auction is a win-win allowing consumers the chance to bid on unique and one-of-a-kind products while raising crucial funds for the Foundation. We’re grateful to all our partners who donated and to everyone who bids in the auction.”

In addition to the auction, a VIP party benefiting B4BC will take place at the PacSun Lounge Presented by GLTR, Friday Jan. 25th during the Women’s SuperPipe Snowboarding and Skiing Finals.  Although invite only, several special party passes will be available through the online auction. Interviews and photos of top pro athletes from this event will be posted on the GLTR website the whole weekend of X Games.

“X Games will be the best female snow event of the year!,” says Tracy Cioffi, senior marketing director, PacSun. “We’re excited to be able to partner with GLTR and support B4BC and their mission to increase breast cancer awareness. The PacSun Lounge located at the base of the SuperPipe will offer the perfect venue.”

About Boarding for Breast Cancer (B4BC)
Boarding for Breast Cancer (B4BC) is a nonprofit, youth-focused education, awareness and fundraising foundation created to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. Boarding for Breast Cancer was inspired by Monica Steward, who started her battle with breast cancer at the age of 26.

About Girls Learn To Ride™
Girls Learn To Ride™ (GLTR), the original series of girls-only action-sports clinics and camps, is designed to give females of all ages the basic skills and confidence necessary to participate in skateboarding, surfing, motocross, wakeboarding, BMX, mountain biking, skiing, and snowboarding. In this program, skilled professionals provide hands-on training with an emphasis on safety and skill development.

About Pacific Sunwear of California, Inc.
Pacific Sunwear, currently operating under three distinct retail concepts, is a leading specialty retailer of everyday casual apparel, accessories and footwear designed to meet the needs of active teens and young adults. As of January 5, 2008, the Company operated 840 PacSun stores, 120 PacSun Outlet stores, 154 demo stores and 6 One Thousand Steps stores for a total of 1,120 stores in 50 states and Puerto Rico, merchandise carried at demo stores can be found at demostores.com and information about One Thousand Steps can be found at onethousandsteps.com.

On January 5, 2008, the Company announced that it would be closing its demo division and had previously announced that it would be closing its One Thousand Steps division as soon as practical.

www.pacsun.com
www.girlslearntoride.com

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Dawn Hamilton

Industry - Surfersvillage