Industry News

Coffin on Cake takes DuFFS onto their client roster with immediate effect

Surfersvillage Global Surf News, 1 April, 2008 : - - Following the acquisition of the DuFFS brand last week by DuFFS 93 Ltd. Coffin on Cake have been appointed as part of the DuFFS global marketing strategy. The creative led Publicity Agency for lifestyle brands, specialising in the board-sports and street-fashion industries, will be working alongside DuFFS to promote their innovative new range of products and global marketing exploits.

Director of Coffin on Cake, Dean Bennett, said “we’re delighted to be supporting DuFFS with their exposure.  DuFFS is one of the most recognized and respected original skate shoe brands in the market and maintains a real core heritage”, Bennett continued, “DuFFS plans for the future are very exciting, we are all thrilled to get this project underway.”

Born out of the Californian skate scene in 1993 DuFFS has become an industry leader in the footwear category.  Respected for its irreverence and authenticity the brand has supported an impressive roster of team riders to back-up its skate heritage.

Alex Hall, CEO of DuFFS, said “we’ve been working closely with Coffin on Cake for some time, and know they are the right agency to support us in moving DuFFS forward.”  Hall continued, “We are very excited about the current and future opportunities DuFFS brings, and we look forward to Coffin on Cake publicising our great new products to the marketplace”

The Autumn/Winter ‘08 DuFFS collection of products will be shown at Coffin on Cake’s upcoming press open day – 15th & 16th April 2008. For all DuFFS press enquiries please contact the office on 00 44 (0)870 112 7505, or email press@coffinoncake.com

About DuFFS
Early in 1993 DuFFS was born, kicking and screaming, in the skateboarding capital of the world; Southern California.  At a time when the skateboarding "industry" was really beginning to take off, DuFFS injected some much needed irreverence and authenticity into a sport that was in danger of neglecting it's roots and taking itself way too seriously.

Since day one DuFFS has backed up it's skate heritage with an impressive rosta of team riders, all originators in their own right, featuring over the years Kareem Campbell, Kris Markovich, Matt Hensley, Ricky Oyola, Jason 'The Kid' Adams and currently the enigma that is Louie Barletta.

About Coffin on Cake
Coffin on Cake is a consumer focused Publicity Agency aimed primarily at servicing the boardsports, street fashion and youth lifestyle markets, offering a range of marketing, PR and design services to create client specific publicity solutions.  Focusing on the core values of the client Coffin on Cake increase credible brand awareness to generate consumer demand for products, enhance reputations and enforce positioning. 

With passion and insightful knowledge for the lifestyles and sports the industry is built on Coffin on Cake was created to deliver results-driven, mixed media campaigns that make a difference. Coffin on Cake is dedicated to delivering palpable results against campaign objectives that continually exceed client expectations. 

www.duffs.com
www.coffinoncake.com

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Dean Bennett

Industry - Surfersvillage