Industry News

Brand List Announced for ASR Holiday

Surfersvillage Global Surf News, 28 April, 2008 : - - San Juan Capistrano -- An impressive list of leading action sports and youth culture brands are lining up to do holiday season business at ASR Holiday 2008 when the event returns to the Orange County Fair and Exposition Center in Costa Mesa, CA on May 28 and 29.

“We’ve had an excellent response from retailers and in turn brands on ASR holiday events,” says Andy Tompkins, ASR Show Director. “ASR Holiday has become a critical two-days in the buying season for a wide variety of key dealers.”

Last year’s event was widely applauded for its convenient location, vibe and convenience. “We were busy both days and over those two days we saw some strong, major accounts,” says James Onstott,

National Sales Manager for Fox Racing of the brand’s experience at ASR Holiday in 2007. “There were A-list retailers represented at the show and the retailers were there to work and not just walking around and see what was going on. We opened a lot of new accounts and are overall pleased with the show.”

The success of past ASR Holiday events and growth of holiday specific collections is bringing back the industries leading brands for next month’s ASR Holiday including Quiksilver, Roxy, Billabong, Element, Rip Curl, Fox, Alpinestars, IPath, Lucy Love, Hot Tuna and more.

Up-and-coming brands such as O’Quinn, Atwater, Tavik and Ambission also prosper in the focused event format of ASR Holiday. Check out ASRbiz.com for a full line up of brands showing at ASR Holiday. 

ASR Holiday features complimentary coffee service and lunch both days to make the event as productive as possible. New to the holiday event this year is a skatepark featuring rails and ramps set up by Freshpark open for all attendees to enjoy. 

Wednesday, May 28th 2008
Registration Hours 8:00am – 6:00pm
Exhibit Hours 9:00am – 6:00pm
Coffee Service 9:00 am – 10:30am
Complimentary Lunch 12:00pm – 1:30pm
Hosted Happy Hour 5:00pm – 7:00pm
Thursday, May 29th 2008
Registration Hours 8:00am – 12:00pm
Exhibit Hours 9:00am – 4:00pm
Coffee Service 9:00am – 10:30am
Complimentary Lunch 12:00pm – 1:30p

Surf, skate, swim and youth culture brands are enthusiastically signing on for ASR Holiday. Brands can get on board for ASR Holiday by contacting their ASR sales rep. Retailers can pre-register to attend ASR Holiday by visiting ASRbiz.com.

About ASR
ASR, produced by Nielsen Business Media, is a full service trade show whose goal is to create, market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture.

Now in its 26th successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers three times a year, with spring and summer season shows in San Diego and ASR Holiday at Orange County Fair & Exposition Center. For additional information regarding ASR, check out ASRbiz.com.

www.asrbiz.com

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Lora Bodmer

Industry - Surfersvillage