Industry News

Dakine expands web content to include new music, videos

Surfersvillage Global Surf News, 21 May, 2008 : - - Hood River, Oregon – Just in time for summer, DAKINE has completed a major round of updates to the DK MUSIC section of its website dakine.com.  Music fans can preview new music, videos, festival sponsorships and more by clicking on the DK MUSIC icon on the dakine.com homepage.

The updated DK MUSIC section features new music and videos from Climber, Coldplay, Death Cab for Cutie, Elbow, Muse, My Morning Jacket, Nada Surf, The Black Angels, The Black Keys, The Duke Spirit, The Futureheads, The Helio Sequence, The Republic Tigers, The Submarines, The Subways, and Voyager One.

In addition to the new music and videos, site visitors can download free music from DAKINE’s complete roster of over 40 sponsored bands while checking out the latest band information, photos, and album covers along with links to official band and album purchase websites.

Updates to the news section of DK MUSIC highlight details about upcoming DAKINE sponsored music festivals and related contests including the 2008 Sasquatch! Music Festival at The Gorge in Washington State (a certified carbon neutral event) and this summer’s Lollapalooza in Chicago, Illinois.  Information on tour schedules and album releases, as well as collateral from the latest music-inspired ad campaign from DAKINE, are also available.

DK MUSIC is updated continuously throughout the year as part of an ongoing effort by DAKINE to support and showcase the work of musicians from around the world.  DAKINE provides all DK MUSIC-sponsored musicians the necessary packs, bags and travel gear needed for life on the road.

About DAKINE
Backed by a pro team roster that includes some of the world's top action sports athletes, DAKINE has been an industry leader in action sports accessories for over a quarter of a century. Founded in Hawaii and based in Hood River, Oregon, DAKINE offers a complete range of innovative products, including sport-specific to street-savvy backpacks, bags, travel gear and accessories.

www.dakine.com

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Catherine Donovan    

Industry - Surfersvillage