Industry News

Extreme Lands in Asia with Appointment of Leading Business Development and Licensing Executive Team

Surfersvillage Global Surf News, 3 July, 2008 : - - The Extreme Group is very pleased to announce it has just appointed Terry Hauss, a leading International licensing and biz development executive, who has worked for Warner Bros. Consumer Products, across Superman, Batman, The Matrix, Harry Potter, Sony Consumer Products and Iconix brands, he is currently a Director of The Licensing Management Group (LMG).

The appointment and role is to represent and drive business development for Extreme's full collection of twenty two companies and licenses including Extreme hotels, Extreme Freshies (café/restaurants), Extreme Drinks, Extreme Travel, Ex Parks theme parks, Extreme Cred (credit cards), and the licensing and consumer products side which encompasses Extreme Stores, clothing, footwear, sports equipment and watches across the entire Asia Pacific region.

The Extreme Group board has pin pointed Asia and expansion in the region as a key strategic move due to the opportunities that the brand is already being offered from the pacific rim and the rapid growth that the whole region is currently experiencing. Due to how well the brand is doing beyond Asia and the significant amount of business development work already done to date there are a number of major deals close to signing in Thailand, China, Malaysia and discussions are happening across Australia, Korea, Japan and Hong Kong.

Terry Hauss, the licensing guru, has been involved with retail, licensing, franchising and manufacturing for over 30 years and he brings with him a wealth of knowledge and experience. He and his team have a sterling record of developing new businesses and are perfectly positioned to drive Extreme across Asia. He has had huge success in strategic planning and driving forward innovative product development programs into new and expanding business markets.

Hauss has worked with Warner Bros. for 4 years as their key Asian consultant where he worked across all divisions of AOL Time Warner, which included Consumer Products, Television, Home Video and Publishing. He developed and launched their first licensed retail store in Thailand and he will be applying this model to the Extreme Store offering throughout Asia. He has worked at Licensing Management Group (LMG) since 2005 where he holds his current position as a Director of the company.

He is appointing additional agents in key countries over the region who will handle the Extreme roll out programs from an operational level on the ground. Hauss has also represented several Studios in the past, such as Sony Consumer Products, Turner Home Entertainment Consumer Products, Marvel Comics, Smiley, Astro Boy (Japan), New Line Cinema and MGM Studies to name a few.

'This is just brilliant, following to a number of our companies and our licensing program flying in Europe it is a natural progression for us to push into the ever-expanding and all encompassing Asian market.' says Al Gosling, CEO of the Extreme Group. 'We are really well positioned to thrive in the region and I am thoroughly enjoying working hand in hand with Terry, with his experience, tenacity, excellent knowledge of the market and bulging contact books we are moving quickly, making it happen and getting things done together.'

"The Extreme Group is the first company I have seen to develop the Extreme Culture into a fully integrated Brand". "I see a tremendous amount of potential in extending The Extreme Group's various business categories and opportunities, from Extreme Hotels to Extreme Drinks throughout all of Asia", says Terry.

"I find working with such an Entrepreneurial team from the Extreme Group, to be incredibly stimulating, as they are quick and flexible in making business decisions and are very focused in the direction they see their company growing". "I am honored to be a part of this rapidly growing culture with someone with the vision Al Gosling brings to the table".

www.extremeinternational.com

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Gemma Parkinson

Industry - Surfersvillage