Industry News

Insight proudly presents Dopamine

Surfersvillage Global Surf News, 7 July, 2008 : - - Off the back of yet another awarding winning campaign*, Insight proudly announces the release of DOPAMINE, our latest visual spectacle made especially for you, the people! Named after a natural human bio chemical that heightens happiness, energy and pleasure; DOPAMINE is what we survive on whether we're surfing, skating or procreating. Our life blood!

Insight's newest campaign showcases a journey across the globe, deep in the minds of creativity, past the desolate plains, beneath the ocean, through the jungle and out the other side. The legacy of which will become known forever more as DOPAMINE.

On this journey Insight's surf team took the life aquatic, creating human art as they rode the waves amongst beatnik graveyards, uba scuba canoes and motor-cycle riding femme fatales. Meanwhile our skate team got all 'Gilligan's Island' as they wrestled Crocodiles, skated a golden Elvis and contemplated life in paradise.

And not forgetting Zisco; our snake wielding muse, who reveled amongst a gang of ruffians, Boa constrictors, explosions and junkyard shenanigans all for a crime she didn't commit.

Dopamine is Insight's rule of attraction, our neo-transmisson of thrill. To view all the movies and imagery, visit Insight51.com and make sure you turn your speakers up loud! Soundtrack features Black Lips, The Raveonettes, King Khan & The Shrines and more.

*INSIGHT has won the SIMA (Surf Industry Manufacturers Association) 'Best Men's Marketing Campaign' awards for the past two consecutive years (2006 & 2007). Additionally, Insight were recognized by SIMA as the 2007 'Breakthrough Brand of the Year' within the action sports retail market.

Surfers: Kai Otton, Luke Stedman, Jason Apparicio, Warren Smith, Jared Mell, Made Lana, the Jamaicans, Skaters: Daniel Shimizu, Jose Rojo, Brian Brown, Vaughan Baker, Tyler Mumma, Sam Partaix, Nick Boserio, Ben Barretto, Rhys Grogan
 
www.Insight51.com

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Jesse Faen

Industry - Surfersvillage