Recycled back pack to benefit Surfrider

Industry News

Dakine debuts Project Blue recycled surf packs for Spring 2009

Surfersvillage Global Surf News, 22 July, 2008 : - - Dakine, the leader in action sports accessories, is proud to introduce two special edition project BLUE surf packs in its upcoming spring 2009 collection.  Each gender-specific pack, the Oceana for girls and Recon for guys, is made from 100% recycled plastic bottles with partial proceeds benefiting The Surfrider Foundation.

“Our new project BLUE surf packs not only help raise awareness and support for The Surfrider Foundation, but the packs also incorporate recycled materials that would otherwise end up as waste in our landfills,” said Dave Bisset, Director of Product for DAKINE.  “Protecting the environment is a priority for DAKINE; each season we look forward to expanding our use of recycled materials throughout the line.” 

DAKINE has switched from PVC backing on packs and bags to more environmentally friendly Thermoplastic Elastomer (TPE) and Polyurethane (PU) waterproof backings.  Other eco-initiatives include reduced packaging, bio-degradable recyclable plastic bags, post consumer paper hang tags and catalogs built using partial post consumer waste recycled paper and vegetable inks.

The Oceana and Recon feature a seam sealed wetsuit pocket, insulated cooler pocket and organizer pocket.  Both bags are constructed with 100% Polyethylene Terephthalate (PET) fabric and lining which is made from recycled plastic bottles.  The packs also feature recycled buckles and use a non-toxic Thermoplastic Elastomer (TPE) waterproof fabric backing. 

The Oceana, MSRP $75.00, and Recon, MSRP $70.00, will debut at retailers starting in January ’09.  Two dollars from the sale of each pack will be donated to The Surfrider Foundation to help continue its mission of protecting and preserving our world’s oceans, waves and beaches.

DAKINE will launch its spring ’09 girl’s line, including the Oceana, at the Outdoor Retailer Show this August.  The entire DAKINE spring collection can be previewed this September at Florida’s Surf Expo and at the Action Sports Retailer Show in San Diego, Calif.

About DAKINE
Backed by a pro team roster that includes some of the world's top action sports athletes, DAKINE has been an industry leader in action sports accessories for over a quarter of a century. Founded in Hawaii and based in Hood River, Oregon, DAKINE offers a complete range of innovative products, including sport-specific to street-savvy backpacks, bags, travel gear and accessories. To view the current line of DAKINE products, log on to

About project BLUE
Hands down the hottest brand collection of the year, project BLUE features signature apparel accessory items by such brands as Reef, Billabong, Nixon, O'Neill, DAKINE and Electric.  Each project BLUE product not only features exclusive colors and designs, $2 from every item goes back to support the Surfrider Foundation and their efforts to protect and preserve our world's oceans, waves and beaches.  It's not a charity.  It's a plan of action. 

About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and preservation of our world’s oceans, waves and beaches.  Founded in 1984 by a handful of visionary surfers, the Surfrider Foundation now maintains over 50,000 members and 60 chapters across the United States and Puerto Rico, with international affiliates in Australia, Europe, Japan and Brazil.  For more information on the Surfrider Foundation go to

www.dakine.com
www.surfrider.org
www.betruetoblue.com

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Lindsay Robinson        

Industry - Surfersvillage