Industry News

Extreme adds Urban Surfer.co.uk to their growing list of shops

Surfersvillage Global Surf News, 19 November, 2008 : - - The Extreme Group have added another online store to their expanding family today, with the purchase of UrbanSurfer.co.uk The website has been taken up by Extreme, who currently own and operate Europe’s leading online fashion, urban and sports retailer, Extremepie.com.

The redeveloped website will aim to deliver easier online shopping to those who live a busy active lifestyle, with a focus on the core Surf, Snow and Skate markets. The Extreme Group CEO, Al Gosling said UrbanSufer.co.uk is another win for Extreme and adds to the extensive portfolio of products and experiences the company already offers consumers.

“We are continually looking for ways we can further enhance and spread the core messages of Extreme and this website was the perfect fit,” Mr Gosling said. “At Extreme we live by the philosophy of passion, vision, freedom and irreverence; this is radiated through everything we do, and now UrbanSurfer will be included in that mix,” he said.

Extreme Online Retail Chairman, Simon McIntyre said Urban Surfer is a premiere “boardstore” for all your surf, skate and snowboarding needs. “UrbanSurfer.co.uk caters for the young and young at heart; anyone really who is after comfortable, affordable and fashionable products,” he said.

“The website has been providing the very best brands for over a decade and will continue to deliver this for the following decade; we are very excited to have this site within our group” Simon said. “In order to ensure a variety of high street and niche brands are available on the website, UrbanSurfer will utilise Extreme’s buying power and solid operational base, increasing not only the range offer but also the depth of product all year round.

“What was once a winter orientated retailer will become a true all rounder while also retaining its specialist status,” Simon said. The design of the site with also receive an update, taking on influences and learning’s from the past and The Extreme Group to create a site that is unique and takes website navigation to a new level of simplicity within the marketplace.

The Extreme Group online portfolio currently consists of extremepie.com, urbansurfer.com, exstores.com, extremesportsworld.com, extime.com, exrawstate.com, iconaustralia.co.uk, santacruzeurope.com, realmeurope.com, shop.adventuresportsholidays.com, and shop.fidgetstick.com.

To find out the latest surf, skate and snow fashions jump on line and hit urbansurfer.co.uk  

The Extreme Group is an entrepreneur led collection of companies founded in 1995 by Al Gosling. The brand is currently in over 40 million homes in 70 countries and 12 languages.

Today the Extreme Group delivers consumers a range of branded lifestyle products and services including:

Extreme Sports Channel – TV
Extreme Hotels – cutting edge accommodation precincts
Extreme Parks – sports theme parks
Extreme Freshies – restaurants
Extreme Mob – mobile network MVNO and phone accessories
Extreme Stores – sport and lifestyle fashion stores
Extremepie.com – online and mail order retailer
Extreme Raw State – apparel, footwear and sunglasses
Extreme Time – edgy fashion and tech watches
Extreme Drinks – natural functional healthy drinks
Extreme Hardware - snowboards, skateboards, longboards and mountainboards
Extreme Element – sports courses and experiences service
Extreme Cred – pre pay credit cards
Extreme Entertainment – TV production and distribution
Extreme Publishing – trade and consumer magazines and DVD’s
Extreme Medics – paramedics and emergency services rescue
Extreme Events – sports and music events company
Extreme Decko – large format picture and graphic

www.exelement.es
www.exelement.co.uk
www.UrbanSurfer.co.uk.
www.extremeinternational.com 

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Natalie Schofield

Industry - Surfersvillage