Industry News

Miky Picon, Jérémy Flores and Patrick Beven on the team

Surfersvillage Global Surf News, 10 November, 2009 : - - Blending technicity and style, Moskova is a unique brand born in the mind of a core group of athletes who live the dream daily and are in need of performance products. The inspiration of Moskova comes from their respective backgrounds and uncompromising lifestyle. The fingerprints of those leading individuals are left all over this first collection.

Moskova’s women collection appeared as a logical and necessary complément to the men range. Those top-shelves elements of style and comfort, mixing fine détails nad a well defined identity, have been designe with the same caracterisitcs in mind to fit an active yet feminine lifestyle.

The team : Miky Picon, Jérémy Flores and Patrick Beven, 3 members of the international surf elite, friends in the first place and sharing a common taste for performance in anything they do.

The idea : create their own underwear brand, a line belonging to their taste and needs for their daily lifestyle.

The project growing steadily, they proposed to 2 other friends, Ricardo Arona (Jiu-jitsu world champion) and Mathieu Crépel (Twice snowboarding world champion), to join the gang. Collaborations with artists (street art, photographers, musicians…) close at heart from the boardsports culture are also being developped.

Moskova is mixing styles, proposing to both men and women, technical products yet stylish, revamping classicals and adding to the process high quality materials The first collection is out in a variety of stores from confidential street shops to Quiksilver flagship store on the parisian Champs-elysées

www.moskova.com 

What's your take on this?
Post your thoughts: SV Forum

New! B2B News ASBE-Surf   |  Receive News-Alerts

  Updated & Revised European Surforecasts
  More European surfing news available here

Carine Vidoudez

Industry - Surfersvillage