Industry News

72andSunny Adds Muscle to Continue Expansion

Surfersvillage Global Surf News, 18 November, 2009 : - - Los Angeles -- 72andSunny, the marketing partner for worldwide brands such as Nike, Carl's Jr., Hardee's, Discovery Channel, 2K Sports and Quiksilver, announced today that Kelly Schoeffel, PhD. has joined the company as strategy director and Matt Murphy as creative director.

Schoeffel comes from Wieden+Kennedy, Portland, where she recently headed up the strategy team on Target. Working across all 72andSunny clients, including new business, she will lead the development of 72andSunny's growing strategy function. Schoeffel brings experience around social consciousness issues and a PhD. in Social Psychology from Harvard University.

"72andSunny is a rare bird," stated Schoeffel. "The company creates elegant, surprising and culturally immersive work that gets the job done. I was immediately enamored with the partners - their creative passion, their respect for business, their genuine excitement about coming to work each day. Also, I need a tan."

Murphy also comes to 72andSunny from W+K, where he was a senior art director working on Nike and EA. He most recently developed the popular "MVP" campaign for Nike, which made its debut during the 2009 NBA playoffs, starring Kobe Bryant and Lebron James as puppet friends and rivals. Murphy will be tasked with providing creative leadership for all 72andSunny clients in all media.

"We're lucky to have Matt," said John Boiler, co-founder, 72andSunny. "He's strategic, prolific, a model collaborator and widely respected by peers and clients alike. He's also kind of a savant who knows everything on the internet. It's wild."

About 72andSunny: 72andSunny is a modern strategy, design and creative advertising company with offices in Los Angeles and Amsterdam. 72andSunny creates multiplatform big ideas for international brands defining culture today, including Nike, Carl's Jr., Hardee's, Discovery Channel, 2K Sports, Quiksilver, and Bugaboo.

www.72andsunny.com

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Industry - Surfersvillage