Industry News

West Coast Popup Shop to Kick off with Exclusive Launch Party at Wearwithal / GroupHomme HQ

Surfersvillage Global Surf News, 24 November, 2009 : - - Los Angeles -- Lightning Bolt, the iconic surf-inspired apparel brand, will feature its product for a limited time at recently opened trend-driven men’s retail space, Wearwithal / GroupHomme HQ, located in Loz Feliz, CA.  On December 1, media, tastemakers, buyers and friends will gather to officially celebrate the west coast re-launch of Lightning Bolt. 

“Up until now we’ve been spreading the aloha of Lightning Bolt in a simple, grassroots style and have already seen tons of positive feedback from excited buyers and consumers alike, in regard to the brand making a comeback,” says Jonathan Paskowitz, president of Lightning Bolt, USA. “We recently hosted the official re-launch event in New York City for east coast-based media and are eager to celebrate the re-launch here in our own backyard with west coast-based and endemic media, as well as with our family, friends and other long-time Bolt supporters.” 

In addition to a sneak peek of the newest collections, guests will party on with the Bolt team and other VIP guests; enjoy cocktails, appetizers, a live musical performance from Bolt team rider, Dustin Franks and others, live DJs; view screenings of vintage surf films; and the opportunity to be the first to shop the extremely choice selection of Lightning Bolt goods available.

Jason Bergman, founder of GroupHomme, adds, “Partnering with Lightning Bolt was a no-brainer for us – it’s a great fit for the store and location.  And the timing is perfect - it gives everyone a chance to pick up Lightning Bolt for friends and family as gifts for the holidays!  We pride ourselves on consistently offering the newest and freshest brands and we know that our customers are going to be psyched when shopping the Lightning Bolt collections.”

Lightning Bolt’s creative direction is influenced heavily by 70s surf and is brought to you by a young and edgy team of designers.  In turn, the SS10 collection features a perfectly cohesive combination of nostalgia and modern, effortless chic. Be sure to stop by Wearwithal / GroupHomme HQ at 1766 Vermont Ave, Los Feliz anytime from November 22, 2009 – December 22, 2009 for a little Lightning Bolt holiday shopping. 

About Lightning Bolt: Lightning Bolt, originally founded in Hawaii in 1972 by Gerry Lopez and Jack Shipley, is a collection of men’s and women’s apparel inspired by both original and modern concepts of the world of surf.  Lightning Bolt’s fashionable and functional collection offers various styles created by a young and experienced team of designers who are inspired by the true spirit of soul surfing and its riders’ lifestyle. Lightning Bolt is carried in a variety of high-end boutiques and surf shops throughout the United States and is also sold online at revolveclothing.com.  To view the most up-to-date collection or to find the nearest retailer, please visit lightningbolt-usa.com.

Portuguese textile group, TMG-SA, and surf industry veteran, Jonathan Paskowitz, have partnered to re-establish Lightning Bolt in the United States.  Lightning Bolt, “A Pure Source.”

www.lightningbolt-usa.com

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Stephanie Weber

Industry - Surfersvillage