Industry News

Wired Series Capsule Collection featuring HB3 Technology™ subject of collaboration

Surfersvillage Global Surf News, 3 February, 2010 : - - Irvine -- Rusty North America congratulates Green Day on their 2010 Grammy Award for best rock album, '21st Century Breakdown.'  The award coincides with Rusty today announcing an upcoming collaboration with the band on its new Wired Serieswith HB3 Technology™, a collection of hooded product for men and women with built-in machine washable headphones.

Bringing together an iconic surf brand with a renowned rock band, Rusty's Wired Series with Green Day will debut with a handful of fashion-forward styles featuring original artwork from the band's classic albums on signature Rusty hooded product. 

Fully equipped with HB3-powered headphones, the Rusty Wired Series with Green Day will be available for purchase this Summer, following on the heels of Green Day's Broadway musical "American Idiot," based on the band's 2004 album of the same name.

"Rusty and Green Day are similar in many ways - we're originators, innovators, and move to the beat of our own drum, so a collaboration made perfect sense," said Charlie Setzler, President of Rusty North America.  "Most of Rusty's consumers and athletes have been listening to Green Day for years, and the band has been riding Rusty Surfboards for a while now.  This is a natural fit for us and we're excited about what's ahead."

"When Rusty asked us to collaborate with them on their Wired Series, we jumped at the chance," said Green Day's Billie Joe Armstrong.  "We identify with their creative spirit and desire to push the boundaries of fashion and technology, so we were excited to get involved and lend our name and images to the project."

The Rusty Wired Series/Green Day Collaboration will range in price from $59.50-79.50.

www.rusty.com 

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Bo Morris

Industry - Surfersvillage