Industry News

UK press office activity for the brand effective immediately

Surfersvillage Global Surf News, 9 March, 2010 : - - Following Coffin on Cake’s UK communication campaigns for events including the Rip Curl Pro Search WCT and Rip Curl’s UK flagship store launch in 2009, the creative led publicity agency which specializes in promoting action-sport, lifestyle and street-fashion brands, was appointed by Rip Curl Europe to promote the brand and it’s products throughout the UK's media. 

Coffin on Cake PR plans to support and publicize the brand by utilizing and communicating all Rip Curl assets, including the brands phenomenal history in surfing, it’s exceptional team of world class athletes which includes the current men's and women's surfing world champions, their schedule of pioneering events which includes three upcoming WCT surfing events in 2010, and foremost, Rip Curl’s seasonal ranges of leading technical, casual-wear and fashion products.

Coffin on Cake Director Dean Bennett said, “We're thrilled to be supporting Rip Curl with their communications, the brand's history and heritage in surfing is incredible and they continue to lead the way in product, events and marketing innovation. 

2010 will be a very exciting year for the brand, with leading UK and Global events planned as well as some truly groundbreaking new product releases and fashion lines which we’ll be promoting with passion through a targeted communications strategy and with a PR team that truly understands the spirit of the Search.”

Speaking about the PR appointment Olivier Lemoine, Men's Division Manager for Rip Curl Europe, said “We are really excited to begin a long term relationship with Coffin on Cake, they are a full service publicity agency with a proven track record of delivering impressive coverage for Rip Curl and completely understand why the Search is the driving force behind our progress and vision. 

They will support us through our grass roots activity that continues to make us the market leader in surfing, but they’ll also be pushing the brand to a new level by promoting all our assets”.

Coffin on Cake begin UK press office activity focused on all consumer, fashion, sports and news media, with immediate effect working with Rip Curl's Spring/Summer’10 collection and plan to showcase the Rip Curl brand and present the Fall/Winter’10 collections as part of their upcoming media open day on the 21st of April.  For all enquiries contact: press@coffinoncake.com

www.ripcurl.com
www.coffinoncake.com

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Dean Bennett

Industry - Surfersvillage